Chen Yufeng calmed down and carefully watched the entire promotional video again from beginning to end, not daring to miss any detail.

Chen Yufeng's impression of this promotional video was very bad, because from the surface meaning, this promotional video directly exposed the worst side of the entire live streaming industry, equivalent to exposing the scars of all live streaming users.

Although people who lack self-control will always be addicted to some kind of entertainment, and the blame cannot be entirely placed on live streaming, it is also undeniable that instant entertainment in the form of live streaming, mobile games for fragmented time, and short videos are more likely to make people waste time compared to other forms of entertainment.

The key to this matter is how to interpret it.

This promotional video obviously chose the worst interpretation angle.

But President Pei made the decision, which means that this promotional video has its merits, and even the entire promotional video may have been instructed by President Pei!

That means that all of this cannot be interpreted so simply and superficially, there must be a deeper meaning!

Chen Yufeng racked his brains, combined with President Pei's previous requirements for Tuwei Live, as well as the various industries already owned by Tengda Group, and tried to interpret the deep meaning behind this promotional video.

Suddenly, Chen Yufeng's eyes lit up.

He quickly asked Ma Yang, "President Ma, did President Pei say before that Tuwei Live will not engage in fake popularity or play on the edge, and that anchors with abnormal value orientations will be severely punished in accordance with relevant laws and regulations?"

Ma Yang thought for a while: "Well... he did say that."

"At that time, three points were emphasized: First, we will not poach or force anchors to stay, nor will we require a certain amount of broadcast time; second, we refuse guild entry, do not create fake popularity or agreement gifts, and all data is completely real; third, we strictly abide by laws and regulations, and those who play on the edge, verbally abuse, and have incorrect value orientations will be severely punished."

"These three points were specifically instructed by Brother Qian, and his tone was very serious. He didn't say much else."

Chen Yufeng instantly smiled: "That's right! It all matches, it all matches!"

Ma Yang's long face was a little dazed: "What all matches?"

Chen Yufeng said happily: "It all matches the content of the promotional video!"

"Actually, I should have thought of it earlier. How could President Pei be satisfied with completely copying the models of other live streaming platforms? Since it is an industry of Tengda Group, it must be done differently!"

"Especially when combined with President Pei's consistent way of doing things, this matter becomes very clear."

"Although President Pei did not explicitly tell us the operating model of Tuwei Live, he gave enough hints through these suggestions and promotional videos!"

Ma Yang blinked, his long face showing a skeptical expression: "Really? Then tell me, what exactly is going on?"

Chen Yufeng explained: "First of all, the timing of entry chosen by President Pei is very subtle."

"Obviously, President Pei has been paying attention to the development of the live streaming industry, but he did not enter during the initial stage of the live streaming industry. Instead, he entered when the competition among major live streaming platforms entered a white-hot stage. This brought unprecedented competitive pressure to Tuwei Live, which does not seem to be a wise move."

"But, what if we think about it from another angle?"

"In the initial stage of live streaming platforms, there are few users watching live streams, and various business models need to be explored slowly. At this time, being a leader and a pioneer can certainly obtain good returns, but there is also the risk of being taken advantage of by others. Like those old live streaming platforms, they spent huge sums of money to develop the live streaming business model, but they were soon impacted by emerging live streaming platforms and are on the verge of collapse."

"And what are the benefits of entering now? On the one hand, we can directly observe the business models of other live streaming platforms, avoid the detours they have already taken, and reduce trial and error costs; on the other hand, we are facing a mature market, and we don't need to cultivate user habits anymore. As long as our platform does well, we can directly poach high-quality users from other platforms; finally, and most importantly, in the current situation, the competition among live streaming platforms seems to have entered a white-hot stage, but it is far from declining, and we still have new areas to expand!"

Ma Yang listened with a skeptical attitude: "So what exactly should we do?"

Chen Yufeng: "We must follow President Pei's consistent style."

"Differentiation is an important reason why Tengda Group is always successful. Whether it is doing take-out, running internet cafes, opening gyms, making games, or making movies, Tengda is trying to subvert the existing rules of the industry."

"Obviously, doing live streaming is the same."

"If we simply imitate the models of other live streaming platforms, then Tuwei Live will definitely be difficult to succeed, because other live streaming platforms have a strong first-mover advantage."

"So we have to create our own unique model!"

Chen Yufeng took a pen and paper and quickly wrote and drew on it while speaking.

"The three requirements put forward by President Pei actually point directly to the chronic diseases of live streaming platforms: indiscriminately poaching anchors, causing industry impetuousness and chaos; creating fake data, causing bad money to drive out good, and creating an erroneous content orientation of 'emphasizing popularity and ignoring substance'; this has led to live streaming phenomena such as playing on the edge, verbal abuse, and excessive vulgarity."

"In short, the current live streaming industry, from the platform to the anchor, is basically in a state of doing everything possible for popularity. It is inevitable that the good and the bad are mixed together, and the entire live streaming environment is mixed."

"And live streaming is just a very interesting and addictive form of light entertainment with huge market potential and a wide range of people it affects. Once a problem occurs, it will have a very bad impact, not only affecting the audience of the platform, but even potentially affecting public opinion and value orientation of the entire society."

"And Tuwei Live obviously cannot follow this old path."

"This promotional video, on the surface, is attacking the entire live streaming platform, but in reality, it is attacking the negative impact that live streaming platforms bring to people's lives. If we do not limit the negative impact of live streaming, then this promotional video is scolding ourselves; but if we limit the negative impact of live streaming, this promotional video is equivalent to highlighting the difference between Tuwei Live and other live streaming platforms!"

Ma Yang nodded frequently as he listened.

What Chen Yufeng said seemed very reasonable!

Live streaming platforms have indeed become chaotic at this stage of development. Several live streaming platforms have previously caused some big news and have been criticized by name. But even after multiple rectifications by the live streaming platform, the pursuit of popularity is still engraved in its bones.

Many viewers who like to watch live streams do not want live streams to be regulated and restricted. This feeling is understandable, but this idea is unrealistic. The key is to see where the degree is.

People have a strong curiosity. Live streaming content that obviously violates public order and good customs can certainly attract a lot of popularity, but it will also cause very bad social impacts and must be resolutely resisted.

Chen Yufeng continued: "So, according to this direction, I think the future development of Tuwei Live can consider three aspects of content."

"First, we must strictly implement President Pei's requirements: anchors are free to come and go, data is real, and we must strengthen the supervision and guidance of live streaming content. We can recruit more administrators and provide them with more rigorous training to achieve this."

"Secondly, we must work hard on live streaming content that is different from other live streaming platforms."

"We will definitely do the regular live streaming content, including normal game live streams, outdoor live streams, etc. It's just that compared to other live streaming platforms, we will have stricter requirements for our platform's anchors."

"For example, there must be no foul language in live streams, no hanging up and spraying people, no conveying similar erroneous value orientations of 'laughing at poverty but not at prostitution' to the audience, and no trying every means to cheat gifts or induce recharges through shills or instigating methods."

"Normal playing games and sharing your life is no problem. Our platform welcomes such anchors very much; but if it is an anchor who is sensationalizing and chasing popularity, we do not welcome them. There are so many live streaming platforms, let them go wherever they want."

"Of course, these people are live streaming for popularity and money, and they probably don't like our small platform."

"More importantly, our platform must launch content that other live streaming platforms do not have."

"I heard before that President Pei's 'Useful App' is working hard to create a knowledge-based content platform in cooperation with university professors, young scholars, and graduate students. Can we borrow this relationship to link up a little?"

"For example, invite some professors, young scholars, and graduate students to move in and give some public lectures on our live streaming platform. At the same time, like 'Useful App', do a good job of copyright protection and make this content a unique resource for our live streaming platform."

"Finally, we must work hard on the functions of the live streaming platform."

"For example, professors and young scholars who give public lectures, these big shots definitely can't come every day, and there is no need to repeat the same content several times."

"So we need to develop a better replay function. This big shot's live streaming room should also become his personal channel, so you can easily and quickly review the previous content."

"In addition, we can develop a variety of modes. In addition to the regular 'entertainment mode', there can also be 'focus mode' and 'learning mode'."

"In entertainment mode, all content on the live streaming platform is normally displayed."

"In focus mode, only specific types of live streaming rooms are displayed. These live streaming rooms are all study and work-themed live streaming rooms, where anchors listen to light music while reading books and reviewing, and do not communicate with fans. And fans in this live streaming room can also listen to light music and do some of their own things."

"This principle is like a study room. If you study by yourself, you will always be tempted by this or that, and it is difficult for people with poor self-control to persist. But if it is in the environment of a study room, everyone is studying, then people with poor self-control will also improve their learning efficiency."

"The focus mode is to simulate this study room atmosphere in the live streaming room and improve efficiency."

"And in learning mode, only specific types of live streaming content are displayed, including the live streaming rooms of various professors and young lecturers, as well as replays of the content they have already talked about."

"Whether it is focus mode or learning mode, you cannot exit once you enter. Before entering, users can choose the time by themselves, ranging from one hour to three hours, which can effectively improve efficiency."

"Of course, we will have a lot of expandable content in the future, such as the GPL league live broadcast, Tengda games live broadcast, and the web series customized by Fei Huang Studio, etc., which can all be brought to Tuwei Live to play."

"However, this content is relatively far away. In the initial stage, we still have to adhere to President Pei's established policy, take a differentiated route, and although it will seem much niche compared to other live streaming platforms, as long as we continue to adhere to real data and insist on bringing high-quality content to users, one day Tuwei Live will stand out from the many live streaming platforms!"

Ma Yang deeply agreed: "Well, it sounds very reasonable, it's Brother Qian's style."

"Then let's do it this way!"