Chapter 10 Friday, February 10th

The Emperor's Capital, the "Cold Noodles Girl" office.

Qi Yan was busy with her colleagues, preparing for the Food Lab.

Originally, the entire Cold Noodles Girl company was immersed in a state of confusion and bewilderment, unsure of what to do. This was because Meng Chang had founded the brand, and he originally had a complete set of theories. But now, Meng Chang's theories had been overturned, and his personal halo had been shattered to pieces. As a result, the employees who had been motivated by Meng Chang's pep talks had all fallen into a state of confusion.

However, after reading those articles about Meng Chang and President Pei, Qi Yan led the Cold Noodles Girl employees to find a direction for their efforts once again!

Qi Yan decided to lead her employees, according to President Pei's instructions, to continue working hard and strive to change the current situation of Cold Noodles Girl, so as not to disappoint President Pei!

And the first thing she had to do was to recruit excellent stall owners as food consultants, set up a food lab, and improve the taste of all dishes, including grilled cold noodles.

After the Spring Festival, Qi Yan's plan continued to advance.

She had already sent out a special investigation team to continue to find stall owners with excellent skills in various cities across the country.

The leader of this investigation team was Zhang Yahui, the young stall owner who had shone in the street food competition. Of course, many Cold Noodles Girl employees were also cooperating with him.

After finding excellent stall owners, if they could be invited to the Emperor's Capital, they would be. If not, they would spend a lot of money to ask them about the secrets and recipes of street food. In short, they could not return empty-handed.

There were so many cities in the country, and even if they only searched in first-tier and second-tier cities, it would take a long time. Qi Yan was well aware that this would be a long-term task, so she was not in a hurry and considered dividing it into several stages.

Setting up a food lab and finding excellent stall owners were carried out simultaneously, without delaying each other.

At this time, the Food Lab in the Emperor's Capital was almost ready, but some details had not yet been finalized, and Qi Yan was still carefully considering them.

Just then, a colleague came over and said, "Sister Yan, I have something to report to you."

He paused. "Mo Yu Takeaway has opened a store in the Emperor's Capital, right across from our store, only ten meters away, almost face to face."

Qi Yan looked up, stunned for a moment.

Mo Yu Takeaway?

As far as Qi Yan knew, Mo Yu Takeaway already had stores in the Emperor's Capital, but not many. Before, the closest Mo Yu Takeaway store to Cold Noodles Girl was more than ten kilometers away, so there was no competition between them.

But this time, Mo Yu Takeaway actually opened across from the Cold Noodles Girl store? Less than ten meters away, almost face to face!

What did this mean?

Qi Yan was very clear that, apart from that nameless restaurant in Jingzhou that did not move or open branches, Mo Yu Takeaway was the only catering group of Tengda Group.

The way Mo Yu Takeaway operated was very different from other takeaways. Its regular takeaway and high-end takeaway, "Shi He" (Food Harmony), both focused on tableware recycling services and mainly served home-style dishes with less oil and salt, which was very popular in Handong Province, where garbage sorting was implemented.

In recent months, Mo Yu Takeaway, seemingly under the instruction of President Pei, had also been marching into first-tier cities such as the Emperor's Capital, the Magic Capital, and Goat City, and the results seemed to be good.

After all, this kind of takeaway store with high prices, good service, and high quality would have a bigger market and be more popular with white-collar workers in first-tier cities.

But why open Mo Yu Takeaway right in front of Cold Noodles Girl?

There was no doubt that Mo Yu Takeaway would compete with Cold Noodles Girl.

Don't be fooled by Meng Chang's flowery words that Mo Yu Takeaway and Cold Noodles Girl were complementary, that was all to fool investors. People only had three meals a day, and there were only so many people ordering takeaway in the same area. Now that there was Mo Yu Takeaway with rich ingredients and excellent taste, who would order grilled cold noodles for no reason?

This would definitely have a huge impact on Cold Noodles Girl!

Of course, after the various twists and turns in the previous period, Cold Noodles Girl had long lost its previous popularity and seemed very deserted. Although it was not making ends meet, it still had some customers.

The arrival of Mo Yu Takeaway would definitely make Cold Noodles Girl's already dismal situation even worse.

The colleague who came to report was obviously very aware of this and was a little flustered. "Sister Yan, do you think this is President Pei's intention, or did the person in charge of Mo Yu Takeaway make the decision on their own? What should we do?"

Compared to the upcoming market competition, President Pei's attitude was what everyone was more worried about.

As for market competition, everyone was very clear that they would definitely not be able to compete with Mo Yu Takeaway. The worst-case scenario was just losing a little more money each month.

But if this was instructed by President Pei, then President Pei's current attitude towards Cold Noodles Girl was very worthy of investigation.

Did he want to burn Cold Noodles Girl as firewood to make the fire of Mo Yu Takeaway burn even brighter?

In that case, all the employees of Cold Noodles Girl were afraid that they would be sacrificed together.

Qi Yan was silent for a moment and said, "Stay calm, don't scare yourself."

"I'll go there myself and find out what's going on."

...

Half an hour later, Qi Yan arrived at the Mo Yu Takeaway store across from the Cold Noodles Girl store.

This shop had been vacant for more than two months and was now being renovated. The workers were busy inside and out, working hard.

Judging from the progress of the renovation, it should have started after the Spring Festival, and there was still some time before the store officially opened.

From a geographical point of view, this Mo Yu Takeaway store would indeed directly compete with Cold Noodles Girl, because the two stores were too close and the takeaway coverage was basically the same.

There was a person wearing a hard hat watching nearby, and someone was introducing the renovation situation to him. Qi Yan judged that he should be the store manager or something like that.

After all, everyone was an employee under President Pei, so Qi Yan went straight up to say hello and introduced herself.

The young man in the hard hat immediately smiled and shook hands with Qi Yan. "Hello, I'm Rui Yuchen, the person in charge of Mo Yu Takeaway."

Qi Yan was stunned for a moment.

Rui Yuchen?

Wasn't that the person in charge of the entire Mo Yu Takeaway? A high-level Tengda Group executive who could report directly to President Pei?

Qi Yan was very clear that although Cold Noodles Girl was also considered a Tengda Group industry, it was far from being on the same level. She could not report directly to President Pei. If she encountered any problems, she could only ask He Desheng for instructions first, and then He Desheng would report to President Pei.

The status of Cold Noodles Girl and Mo Yu Takeaway within the Tengda Group was, of course, completely different.

Qi Yan just didn't expect that Rui Yuchen, as the person in charge of the entire Mo Yu Takeaway, was not in Jingzhou at this time. Why did he come to the Emperor's Capital?

Although Rui Yuchen didn't know Qi Yan, he obviously knew about Cold Noodles Girl. He took off his hard hat and handed it to someone else, inviting Qi Yan to sit in a nearby coffee shop.

Qi Yan happened to have many questions to ask, so the two of them came to a small coffee shop nearby.

...

After ordering coffee and exchanging pleasantries, Qi Yan hesitated, not knowing where to start.

Although she had many doubts in her heart, Cold Noodles Girl was too insignificant compared to Mo Yu Takeaway. Asking directly like this seemed a little presumptuous. Moreover, if this was President Pei's arrangement, would asking like this seem too presumptuous?

Rui Yuchen saw Qi Yan's hesitation and said with a smile, "I know you must have many questions. Don't be embarrassed, just ask anything you want to ask."

"If you want to ask about this store, I can tell you that the location of this store was personally decided by President Pei. There happened to be a suitable store nearby, so I set up the new branch here."

"However, there are more than a dozen new stores opening this time, and not just Mo Yu Takeaway. Tengda's other physical industries, including Mo Yu Internet Cafe, and Managed Gym, also have plans to enter the Emperor's Capital."

After Rui Yuchen briefly introduced the situation, Qi Yan roughly understood the ins and outs of the situation.

Around the Spring Festival, a series of Tengda's physical industries once again faced the question of "where to open new stores."

Rui Yuchen was also a little headache about this problem.

Previously, the location of the branches was decided by President Pei, and Rui Yuchen only needed to execute it. But now, he had to decide all the branch locations himself, and President Pei generally would not ask any further questions, which made Rui Yuchen's responsibility and pressure suddenly increase.

The Emperor's Capital, the Magic Capital, and other first-tier cities already had a lot of Cold Noodles Girl stores. But should he continue to penetrate these big first-tier cities and make Mo Yu Takeaway's stores more dense? Or should he turn to other second-tier cities first to ensure that most cities have Mo Yu Takeaway stores and then slowly develop?

But Rui Yuchen didn't struggle for too long, because he and Xiao Peng and others soon received inspiration from President Pei.

Although President Pei didn't say it explicitly, his actions had already explained everything.

President Pei had put in a massive amount of advertising for Tengda's physical industries in the Emperor's Capital, the Magic Capital, and other big cities. What did this mean?

Obviously, it was implying that Rui Yuchen and Xiao Peng and others should seize the time and continue to fill these super first-tier cities with branches!

If President Pei's advertisements had already been put out, but he didn't keep up with opening branches, wouldn't that disappoint President Pei?

Therefore, Mo Yu Takeaway, Mo Yu Internet Cafe, Managed Gym and other physical industries immediately decided to continue to open branches in cities such as the Emperor's Capital and the Magic Capital!

Sloth Apartment did not follow up immediately due to funding issues and the fact that the local market in Jingzhou was not yet saturated. However, Mo Yu Takeaway and Mo Yu Internet Cafe and other businesses have successively finalized several new branches with large sums of money.

These new branches directly filled in all the profits of the two industries for a long period of time in the near future, but it didn't matter, after all, this was the established policy that President Pei had set for them, and all the profits were spent on the branches without leaving a single penny.

With President Pei as the backer, there was no need to worry about the breaking of the capital chain, and Rui Yuchen and Xiao Peng and others could naturally squander as much as they wanted.

Therefore, this Mo Yu Takeaway store was also one of the new stores.

Because the focus of work had shifted to the Emperor's Capital, Rui Yuchen had also traveled thousands of miles to the Emperor's Capital to keep an eye on these stores in the Emperor's Capital to open and make sure there were no problems before deciding on the next move.

After learning that Rui Yuchen was going to continue to open more stores in the Emperor's Capital, President Pei didn't say much, but specifically emphasized that he must build a flagship store of the highest standard opposite Cold Noodles Girl.

As for why, President Pei didn't say.