Chapter 499 I Knew I Didn't Choose the Wrong Person!

For the current situation of the managed gym, Pei Qian only had four words.

Unacceptable!

He had clearly posted all the regulations on the door, clearly forbidden the fitness coaches from soliciting customers, and clearly set such an unreasonable price while bundling it with Take-Out Delivery…

Even the original gym customers had already transferred to other gyms.

Why were there still so many customers? Why!

Pei Qian was very unconvinced and wanted to ask Guo Licheng for an explanation.

Guo Licheng had just finished teaching a student and hurried over to greet President Pei when he saw him enter.

“President Pei!” Guo Licheng's face was full of smiles.

How could he not be smiling? In the past, the gym was empty and deserted. Besides exercising himself, Guo Licheng could only sit idle in the resting area, which was very boring.

But now? He had work to do!

For the first time, Guo Licheng felt that having work to do was something to be happy about.

When he worked at other gyms, his schedule was almost completely full every day, but this did not bring him a sense of fulfillment, but rather exhaustion.

This exhaustion mainly came from three aspects:

First of all, personal trainers mainly played the role of supervising and accompanying during training. After customizing a training plan for the students, they had to stare at the students to make sure they did enough bench presses or enough sets of fixed movements. As the students gradually became familiar with the exercises, the personal trainers were just standing there watching, which was purely a physical job rather than a technical one, and there was not much sense of accomplishment.

Secondly, personal trainers had to constantly endure the mental pressure of selling courses in the course of their work.

Finally, because the schedule was so full, the coaches themselves didn't have time to exercise. They could only exercise for a little over an hour when the gym was about to close at night. They couldn't guarantee a good diet, and over time, they would feel tired.

But now, Guo Licheng's previous sense of fatigue had completely disappeared!

The managed gym's model was not to completely ignore customers, but to teach flexibly. When novices were just starting out, they would help them correct their movements. After the novices had fully adapted, the coaches didn't need to stand there doing nothing.

In this way, the coaches could use the time saved to guide others, or to exercise a little themselves and take a rest.

At the same time, they didn't need to think about how to sell courses, and there were no excessive conflicts of interest between them and the students. The coaches could guide customers without psychological burden, and the customers didn't need to be wary of the coaches trying to sell them something. The relationship between the two would be much more harmonious.

In addition, Take-Out Delivery provided fitness meals, and the managed gym didn't allow overtime. All the coaches had plenty of rest, and work was no longer a burden. They could better enjoy the pleasure of fitness that it brought them.

Therefore, Guo Licheng and the coaches were all energetic and motivated.

After finishing their own exercises, they had nothing to do, so they naturally thought about how to provide better services to customers and enthusiastically guided the newcomers.

Of course, Pei Qian couldn't see this information for the time being.

He could only vaguely feel that Guo Licheng's complexion seemed better and his mental state had improved.

Pei Qian was obviously more concerned about the gym's profitability.

“Why are there so many people in the gym? Didn't I tell you not to do marketing and solicit customers? Where did these customers come from? They can't have come on their own, right?” Pei Qian's expression was full of vigilance.

Guo Licheng was a little dazed: “President Pei, we really didn't do anything. They really came on their own.”

“Isn't this what you expected?”

Pei Qian looked blank: “?”

Guo Licheng explained: “It's mainly because of that sign you put up!”

“What's wrong with the sign?” Pei Qian instantly sensed something bad.

Guo Licheng explained excitedly: “The way you put up this sign is so ingenious!”

“We all thought that this sign would deter customers, but we didn't expect the opposite. Not only did it not deter them, but it also attracted a group of people!”

“Some students from Handong University passed by our store. Although they were deterred by the price, they found the content on the sign very interesting, so they took a photo and sent it to their classmates.”

“The rules of our gym made these people's eyes light up, so they quickly attracted the attention of a group of young people!”

“Of course, most people are just watching and don't intend to spend money, but there are always some customers who are not sensitive to the price who will come to experience it, and those are the current customers!”

Pei Qian froze.

He realized that he seemed to have made an empiricist mistake!

Before, putting up a sign at the entrance of Take-Out Delivery did have an immediate effect. For a long time, everyone left after seeing the price, and no one cared about Take-Out Delivery.

Later, Take-Out Delivery became popular mainly because of Chen Lei, and Chen Lei was attracted to be a resident singer mainly because of Zhang Yuan, which had nothing to do with the sign.

Therefore, Pei Qian always felt that putting the sign at the door was a good way to deter customers.

But he suddenly realized that the content of the signs at the entrance of Take-Out Delivery and the gym were different!

The sign at Take-Out Delivery showed the price, including the price of internet access and drinks. After seeing it, customers would only have one feeling, which was that it was expensive. They would not feel novel at all, and they would have no desire to share or spread it.

But the sign at the managed gym showed the charging model. It was not only expensive, but also included bundled sales of fitness meals and mandatory fitness plans.

After seeing it, customers' first reaction was not that the price was expensive, but that the model was very interesting!

Because other gyms didn't do this.

Such an unconventional regulation would naturally cause discussion, and some curious people would naturally come and take a look.

In other words, there was no problem with the sign at the entrance of Take-Out Delivery, but there was a problem with the sign at the entrance of the managed gym, and it was a big problem!

Realizing his mistake, Pei Qian's face turned pale. He was silent for a moment and said, “Take the sign down.”

Guo Licheng thought for a moment: “President Pei, do you mean that the news has spread preliminarily, and the purpose of attracting nearby customers has been achieved, so we should remove the billboard to further attract more customers?”

Pei Qian: “……”

Putting it up is not okay, taking it down is not okay, what is going on!

Pei Qian decided not to dwell on this issue anymore and said with a slightly melancholy expression: “So… you're not going to tell me that the gym is about to turn a profit, are you?”

Guo Licheng was stunned for a moment, then shook his head: “Turn a profit? President Pei, you're too optimistic. It's not even close.”

“What I mean is that the current situation of the managed gym is not bad. It has improved compared to the beginning, but it's too early to talk about turning a profit.”

“The people you see now may seem like a lot, but don't forget, today is Sunday.”

“Sundays are originally the peak traffic days for gyms. If it's a weekday, the gym will become very deserted.”

Hearing this, Pei Qian breathed a sigh of relief, feeling that there was always a way out.

Thank goodness, that scared me!

It made me think we were going to make a profit. Really, what a false alarm.

Pei Qian really wanted to drink something, but the gym didn't have tea or coffee, only pure water. He had to take a glass of water and drink it casually to calm his nerves.

Thinking about it carefully, it seemed acceptable if there were only more people on Sundays and it was still deserted on weekdays.

After all, the gym itself had complete equipment and responsible coaches. Even if the pricing was unreasonable, there would always be some customers who were not sensitive to the price who would pay.

As long as there were few such customers and the profits couldn't support the expenses, that would be fine.

Pei Qian relaxed a little.

But then he became vigilant again.

Although we are still far from making a profit, it's not good to have so many people in the gym on weekends. It's easy to create a false impression that "the gym is very popular."

That's definitely not okay!

Pei Qian felt that the current deterrent model of the gym was not perfect. He should work harder and get multiple layers of insurance before he could feel at ease.

But how to do it specifically… Pei Qian didn't have any good ideas himself.

He decided to ask Guo Licheng.

“Is there any way to reduce the number of people coming to the gym on weekends?”

Guo Licheng was stunned for a moment: “President Pei, do you mean to optimize the customer flow according to the gym's capacity, so that resources can be used more fully and provide a better experience for customers?”

Pei Qian was silent for two seconds: “……More or less.”

Guo Licheng showed a surprised expression: “I wanted to report this to you before, but I didn't expect you to ask about it first.”

“It seems that you also have a deep understanding of the gym's operating model!”

“Actually, this problem is also common in other gyms.”

Pei Qian asked curiously: “Oh? How do they solve it?”

Guo Licheng said: “They don't solve it. That's why I was hesitant about whether to report this to you.”

“Other gyms just trick customers into buying cards and then don't care about them. They don't care about the actual number of people the gym can hold at all. Sometimes, during peak periods, such as weekends, the entire gym is completely overcrowded. You have to wait in line for equipment, wait in line for running, and even wait in line for showers.”

“At this time, it completely relies on customers to 'self-regulate', actively queuing up to wait, or coming at less crowded times. But even so, most customers have no choice and can only come on weekends.”

“Some customers don't want to come to the gym because there are too many people, which is exactly what the gym wants. Anyway, the annual card fee has already been paid, and the gym can't wait for you not to come.”

“So, this is a common problem.”

Pei Qian nodded: “Then how do you think this problem can be solved?”

Guo Licheng hesitated for a moment and said: “To be honest, I have thought of a way, but the cost is a bit high, and customers may not accept it……”

Pei Qian's eyes lit up. Why didn't you tell me about such a good way earlier?

“Tell me!” Pei Qian tried to maintain a calm expression.

Guo Licheng paused and said: “The number of people that a gym can accommodate is limited, and this cannot be changed. Therefore, in order to ensure the fitness experience of customers, we can only limit the number of people.”

“I think we can develop an App that allows customers to make reservations every day according to their time. If the number of reservations for the current time slot is full, we will limit the number of people to a certain extent.”

“This method will not work for other gyms, because everyone has annual cards. If you don't let customers come, they will feel that their interests have been damaged and will definitely not agree.”

“But our gym charges by the day and assigns detailed fitness plans to customers, so we can roughly disperse them to different time periods when formulating fitness plans based on customers' free time.”

“If the weekends are already fully booked, then we can only accept customers who come to the gym at other times.”

“However, developing an App will cost money, and the App made by outsourcing may not be reliable. It would be troublesome if there were a lot of bugs and it was difficult to use. Moreover, customers may not understand our policy, and they may scold us instead.”

“In addition, we must have someone in charge of coordinating and planning the fitness time of all students and arranging it reasonably, otherwise it will definitely cause customer dissatisfaction……”

Pei Qian raised his hand: “Okay, stop talking.”

Guo Licheng thought that President Pei felt that this plan was not feasible, so he quickly shut up.

However, President Pei's eyes were shining: “Do it, go do it immediately!”

“Isn't it just making an App? I'll arrange it!”

Guo Licheng's method made Pei Qian very satisfied.

Making an App can cost more money, forcing consumers to bundle the use of the App to go to the gym and make reservations can deter a group of people, and hiring someone to be responsible for coordinating and planning fitness time and arranging student fitness plans requires paying an extra salary.

And after doing so much work, the final result is only to slightly divert the crowd during peak periods, saving customers a little time during peak periods and improving the experience a little.

This cost-effectiveness is simply explosive!

Pei Qian couldn't help but have three points of appreciation in his eyes when he looked at Guo Licheng.

This is definitely a promising talent!

I knew that choosing you as the gym manager was the right choice!