Chapter 174 Multiple Insurance

The previous multiple layers of insurance were starting to pay off!

From the very beginning of the Sloth Apartment project, Pei Qian had racked his brains, trying to figure out how to dissuade tenants and keep the apartments as vacant as possible.

Simply writing those inhumane regulations on the Tengda Life app was clearly not stable enough.

While doing so would definitely dissuade some people, there would inevitably be some who would come to see the specific conditions of the apartment with a sense of侥幸 (jiao xing, a lucky mentality), which was unavoidable.

And each apartment had its own exclusive butler, and these butlers could also be seen as sales staff, because they had to introduce the features of the apartment to customers who came to view it.

What if these butlers were particularly good at sales, their rhetoric particularly clever, and they managed to persuade customers to make a decision on the spot?

It wasn't impossible!

Because most of the people who applied to be butlers, including Song Kai, had experience working in other rental companies, and these rental agencies were very good at turning people into marketing machines who could lie through their teeth.

Moreover, because the Sloth Apartments had extremely high renovation standards and were personally designed by Liang Qingfan, the first impression was extremely visually striking.

Middle-aged people who liked nouveau riche styles didn't appreciate it, but for young people, the appeal was especially pronounced.

Pei Qian was afraid that customers would come to see the apartment, see the interior scenes that were the same as the promotional video, and the butler would give them a sales pitch, and they would get carried away and sign a contract on the spot.

In order to solve this problem, the training of the butlers was clearly a very important link.

Therefore, Pei Qian had already instructed Song Kai a long time ago: If someone comes to see the apartment, be sure not to use any marketing rhetoric, and be sure not to have any subjectivity when introducing the apartment, such as exaggerating how good the apartment is.

When customers come, first introduce them to the rigid regulations of Sloth Apartments, such as that the furniture in the apartment cannot be moved, they cannot buy their own furniture to increase storage space, they must rent the entire apartment for a long period, and so on.

If the butlers didn't use any marketing rhetoric, it would naturally dissuade customers even more.

Moreover, Pei Qian also specifically emphasized that the butlers should never reveal that they lived in the same building, and even not convey the signal that "President Pei also lives in Sloth Apartments."

He didn't want to make the same mistake he made when he unintentionally promoted Touch-the-Fish Deliveries.

Therefore, although some people came to see the apartments in the morning, following the addresses on the Tengda Life app, no one actually decided to move in.

Pei Qian was slightly relieved.

He just didn't know how the other three buildings were doing.

The building where Pei Qian lived was a large, single-story apartment with one household per floor, and the rent was already very high, so it was normal for ordinary people not to be able to afford it. But in the other three buildings, because the size of each apartment was not very large, the rent was still within the range that ordinary people could accept.

He had to pay a little attention to the online trends.

Yesterday's video was very popular, but at that time, the netizens saw beautiful illusions; today, after the netizens actually see the apartments, whether they can maintain yesterday's enthusiasm will determine the future fate of Sloth Apartments.

Pei Qian came to Touch-the-Fish Café, ate his meal while browsing his phone, and checked everyone's comments on Sloth Apartments.

...

In some local forums and groups in Jingzhou, many people were already discussing "Sloth Apartments," this brand new industry under Tengda Life.

Before, Sloth Apartments only had a simple page on the Tengda Life app, with only rigid regulations and no promotional videos, and the Tengda Life app had only been revised recently, so it hadn't attracted much attention.

But after this video was updated, the attention to this project immediately soared!

Because so far, Tengda's industries, including Touch-the-Fish Café, Touch-the-Fish Deliveries, Upwind Logistics, Trustee Gym, etc., have all been well received.

And renting an apartment has always been a major pain point for young people.

Small intermediaries and landlords are everywhere. Renting an apartment from these people means that being deceived is a high-probability event. It's abnormal not to be deceived.

Experienced people say that to rent an apartment, you have to find a large intermediary company, but large intermediary companies are also full of tricks, and they will also try to deceive you, but not as badly.

The so-called large intermediaries are no better than small intermediaries and landlords; they are just the pot calling the kettle black.

Young people who have just started working will most likely be deceived if they look for an apartment themselves.

Many people who have been working for two or three years rent a satisfactory apartment, but that's only because they have been deceived too many times, gained experience, and learned to use a lot of time and energy to identify those scams. Finding a good apartment is basically like finding a bargain.

Now that they heard that Tengda was going to build apartments, many local young people in Jingzhou were of course overjoyed!

Not to mention anything else, at least Tengda could be trusted absolutely, and it would definitely not be as full of tricks as other intermediary companies. Before you sign the contract, you are the boss; after you sign the contract, he is the boss. Before you sign the contract, they pat their chests and guarantee and promise everything; after you sign the contract, they don't even remember who you are.

What's more, this promotional video was so well-made, Chen Lei sang the theme song in it, and the whole room looked warm, comfortable, and minimalist… which made many young people's hearts itch even more.

However, after seeing the apartment in person and listening to the butler's detailed introduction, many people retreated.

The online public opinion was no longer one-sided praise, but began to be intensely discussed.

"I went to see the apartment today, and the apartment is indeed the same as in the promotional video, not changed at all, but the price is really scary! Compared with the same location of the renovated apartment, the rent is at least 30% higher! Is this still the good quality and low price Tengda?"

"But the apartment here is well decorated."

"See clearly, I said it is 30% higher compared to the renovated apartment! If compared to the poorly decorated apartment, it is 50% higher!"

"To sum up, there are currently a total of four Sloth Apartments: one large apartment in City Dawn, let's not talk about this, ordinary people can't afford it, and the floor plan is very strange; one is a commercial and residential loft in Shun East Garden, divided into two floors, but everyone understands the nature of commercial and residential properties; and the other two are the ones in the promotional video, but the location is very remote. The 180-degree panoramic living room is amazing at first sight, but after actually going to see it, you will worry about whether it is too impractical."

"All the apartments have high renovation standards, and the prices are also more expensive."

"To be fair, I went to see the apartment, and the renovation standards of Sloth Apartments are really too high. Many people buy their own apartments and are not willing to spend so much money on renovations! But this point is not particularly obvious, for example, the furniture and appliances seem to be more high-end than the 'peace of mind' apartments launched by 'Zhujia' intermediaries, but I don't think they are too much more high-end."

"Yes, the overall decoration grade is higher than 'Zhujia''s peace of mind apartments, but the decoration style is too minimalist, it is no exaggeration to say it is shabby, and the advantage reflected in the decoration is not obvious."

"Why don't you mention the strict regulations of Sloth Apartments? You can't buy furniture, you can't move the layout inside, you must rent for a long time and rent the entire apartment, and the price is so high, how many people are willing to rent? Even if you are willing to rent, there is so little storage space that you can't put anything in it at all. Do they want me to throw away all the sundries?"

"Based on my many years of experience in renting apartments, the Sloth Apartment model is completely a vanity project. It is too impractical! It is expensive and inconvenient, and it is only suitable for literary youth to take pictures and pretend to be cool in it."

"Indeed, it seems that if it weren't for this appearance, renting this apartment would definitely be asking for trouble. I would rather choose Zhujia Group's peace of mind apartments. Although the decoration is not so beautiful, it is also a trusted brand, it is also renovated, the price is cheap, and you can arrange the furnishings in the room as you like."

"I think since it is a Tengda industry, it is definitely trustworthy. Maybe there is a deep meaning behind these regulations, and you will find out after moving in?"

"Then welcome the martyrs to be white mice."

"Actually, I have wanted to complain for a long time. Aren't Tengda's other industries also emphasizing style and de-emphasizing practicality? The food box for Touch-the-Fish Deliveries costs so much more than the ordinary version just because of a broken box. The Trustee Gym directly sells fitness meals as a package and charges by the visit, which is almost twice as expensive as other gyms!"

"Upstairs +1, I don't know why many people always call Tengda good quality and low price. I can accept good quality, but where is the price low? Are there any truly cheap things on the Tengda Life app? Aren't they all paying for style? For deliveries, it's okay if it's a little more expensive, it doesn't matter. But renting an apartment takes up one-third of most people's salaries, and increasing it by 30%, who is willing to do it?"

"Indeed, the first attribute of an apartment is still living. Style cannot be eaten."

"I think Tengda has been floating this time. They have overemphasized the attribute of pretending to be cool and ignored the actual living needs, which is contrary to the market."

"So, isn't Zhujia's peace of mind apartments appealing? It is also renovated, there is also a butler, and the price is 30% lower than Sloth Apartments. Think about it, if the rent is 1,500 a month, you can save 6,000 yuan a year, which is enough for a smartphone!"

"I also think the apartments at Zhujia are more cost-effective. As for Sloth Apartments… wait and see, I believe Tengda will soon realize that this thing does not meet everyone's needs, and if it can't be rented out, it will lower the rent or change the regulations."

...

After the meal, Pei Qian drank coffee while browsing everyone's comments on Sloth Apartments, feeling a lot more relieved.

Yes, my safety measures have worked!

What are the netizens saying? Wait and see, if it can't be rented out, they will lower the rent or change the regulations?

Young man, you are overthinking it!

President Pei specializes in treating "wait-and-see-ers"!

If the apartment can't be rented out, President Pei will be happy before it's too late, and he will lower the price for you? Absolutely impossible!

Pei Qian felt a lot more at ease. This time, the script was finally going according to his expectations.

Strictly speaking, the rental price of Sloth Apartments is not so high that working-class people can't afford it.

But what ultimately influences consumers' decisions is often not the absolute price, but the relative price compared to competitors.