Chapter 131 The First Income

Zhang Yuan was silent for a moment, then thought about it, and it seemed he had no reason to refuse.

Peng Bin's offer was already full of sincerity.

The live streaming industry was currently in its wild west era, with various capital streams seeing the opportunity and entering one after another. A burning-money war between live streaming platforms was about to break out.

W歪歪直播, as one of the earliest live streaming platforms, had relatively strong financial resources and was relatively generous in this regard.

As it stood, 2 million a year was already a very high price. After all, how many corporate executives could earn 2 million a year?

As for the astronomical figures signed by those top-tier streamers, on the one hand, it was due to the crazy price increases after the entry of major capital streams, and on the other hand, a lot of it was just inflated numbers and bragging.

At least for Huang Wang personally, he certainly hadn't expected that he, an internet-addicted youth eating instant noodles in an internet cafe a year ago, would be able to sign such a big contract.

Of course, Peng Bin was only willing to offer such a price for Huang Wang alone for the time being, mainly considering three aspects: personal skill, eloquence, and image (muscles).

He judged that Huang Wang was a player worth investing in, with a lot of potential and topics to discuss, very suitable for eating the streamer's rice bowl.

And the 2 million sponsorship for the DGE club naturally had very practical profit considerations.

Peng Bin had already learned some information about the DGE club from the H4 club, and there were also three points that interested him:

DGE was currently the most powerful club in the country;

DGE club was taking the lead in arranging training matches between various teams;

DGE club was funded by Tengda, and the club manager used to be President Pei's trusted aide.

Did such a club need to worry about not being exposed?

If there was no exposure, why would Tengda spend money to support it?

After the time of the previous GOG competition, Peng Bin felt that he had reason to suspect that Tengda had arranged for the DGE club in advance in order to achieve a kind of catfish effect!

DGE club's high-intensity challenge matches before the GOG competition raised the competitive level of all the teams, allowing these teams to rapidly move towards standardization.

Peng Bin didn't believe that this was a pleasant surprise.

DGE club was obviously an important part of Tengda's plan to promote GOG!

In the future, DGE club might even play a role in regulating the competitive environment of major clubs, becoming a role model for all clubs to learn from.

Viewers had a natural tendency to admire the strong, and as long as the DGE club's strength could be maintained, there would always be opportunities for exposure.

What's more, these two million could also be used to curry favor with Tengda, so why not?

And Zhang Yuan was also very happy to accept this money.

Zhang Yuan also hoped that his team members could stand out, gain more attention, and live a better life, so the club didn't take a single penny of the 2 million given to Huang Wang by the live streaming platform.

And for the DGE club, why wouldn't they take the money that others gave them?

Two million wasn't much, but it definitely wasn't a small amount either. Other clubs didn't know how envious they were of this opportunity.

For a club, income mainly came from a few limited areas: investment and advertising sponsorship, competition prize money, signing fees from live streaming platforms, team uniforms and merchandise, player transfer fees, and so on.

Most clubs weren't profitable, but not being profitable just meant they couldn't be profitable; it didn't mean they didn't want to be profitable.

DGE wasn't counting on competition prize money, and team uniforms and merchandise couldn't be relied on at the moment. If they didn't accept investment and advertising, then wouldn't they be running a purely money-burning charitable organization? That definitely wasn't appropriate.

First symbolically earn two million, this small amount of money was definitely not worth mentioning to President Pei, the main thing was to send a signal: DGE club has the ability to be profitable, President Pei, you don't have to worry!

The more Zhang Yuan thought about it, the more appropriate it seemed. The two sides hit it off and immediately agreed to set aside time to sign the contract.

……

……

August 8, Monday.

In the morning, Pei Qian came to Shang Yang Games.

He was very concerned about the affairs of the GOG world server.

Of course, he didn't care about GOG's market share in overseas markets, mainly to know how the money was being spent. If those 70 million dollars couldn't be spent in one day, President Pei wouldn't be able to sleep peacefully for a single day.

In the conference room, everyone quickly arrived.

Everyone could feel that President Pei obviously attached great importance to the GOG world server, and felt the heavy responsibility on their shoulders.

Ye Zhizhou began to report on the situation of the GOG world server.

"President Pei, the English translation of GOG is basically completed, and it will be launched in Europe and the United States in the near future. As for the promotion strategy, there are currently three main directions: online advertising, streamer promotion, and channel promotion."

"The current strategy is mainly for testing the waters. After all, we don't understand the overseas situation. We'll test it out a little bit first. If the effect is good, we'll increase our investment."

"In terms of channel promotion, due to the nature of data interoperability between GOG PC and mobile games, we are considering appropriately shifting the focus of promotion towards mobile games. After all, IOI doesn't have a mobile game, which is our biggest advantage."

After Ye Zhizhou finished speaking, he silently added in his heart: We suffered a big loss in this area before...

After listening, Pei Qian said after a moment of silence: "So, what is the specific amount of funding?"

Ye Zhizhou cleared his throat and said somewhat uncertainly: "In that case...it's five million dollars."

Pei Qian frowned slightly.

Five million dollars?

And it wouldn't even necessarily be spent in a week?

At your rate, wouldn't it take until the Year of the Monkey to burn through 70 million dollars?

Will I still be able to lose money this cycle?

Don't mess with me!

Pei Qian gently tapped the table twice: "Too slow. Leave a little bit of necessary operating costs, and budget the rest of the money to spend it all in about a month!"

Ye Zhizhou was shocked: "President Pei, that's not very good, is it?"

"GOG may not necessarily suit the tastes of overseas players. We're also not sure which promotion plan is better. With so much money all at once, I don't know where to spend it..."

Don't know where to spend it?

Looking at Ye Zhizhou, who had never seen the world, Pei Qian knew that he had to help him out.

It was no wonder, most subordinates didn't dare to make decisions for the boss when they got such a large sum of money.

He had to take the lead himself.

Pei Qian thought for a while: "Like this, just spend it according to my method."

"Does anyone know the price of the big screen in Times Square?"

Everyone looked at each other. Finally, Lin Wan opened her mouth: "President Pei, Shenhua bought one there. The prices of the screens in Times Square vary greatly. The largest screen with 300,000 daily traffic costs 2.5 million...RMB per month."

Pei Qian: "?"

Only 2.5 million, and in RMB?

That's a bit too cheap.

Pei Qian thought for a while: "Then rent a few more. Can we rent out a whole street? Spend about two million dollars on it."

"If we rent out Times Square, shouldn't we also symbolically rent out a few other squares? Like this, let's increase it to ten million dollars."

"Now that we've rented the screens in the sky, shouldn't we also rent some underground? There should be a lot of subways and buses in various countries, so let's just spend another ten million dollars to buy some subway, bus, and station billboard ad spots."

"Let's just buy some online ads, let's do another five million dollars."

"How can we only rely on streamer promotions? This kind of thing, we still have to rely on clubs! Let's directly sponsor those old overseas clubs, one million dollars for each club, let's sponsor ten of them first!"

"Then give the IOI clubs' team uniforms, and print the GOG logo on them. They have to turn on the camera when they stream IOI, so they can advertise GOG!"

"Now that we've sponsored them, let these clubs also establish GOG divisions. That's not too much, right?"

"Then set aside another 5 million dollars, let's re-prepare a global invitational tournament. This time, we'll invite the world's top clubs to play together. In addition to the money for organizing the event, all the rest will be given out as prize money!"

"There's still more than 20 million dollars left..."

It had to be said, this money was really a lot. Even Pei Qian, who was always extravagant (with system funds), couldn't think of where else to spend it for a while.

He looked at everyone, wanting to get a little hint from them, but everyone was obviously shocked by President Pei's big spending, and they were all too embarrassed to speak up.

Pei Qian thought for a while, at this time he had to reverse-utilize everyone's brainwashing effect.

"Leave the last of this money for you to do a small test."

"There is one most important direction that is not completed in the current promotion plan. Think carefully about what it is, and then complete this plan."

Ye Zhizhou quickly recorded it and nodded quickly: "Okay, President Pei, I understand!"

Although he didn't know exactly what President Pei's last "small test" was, since it was a test, he couldn't ask more questions; he had to figure it out himself.

After writing everything down, everyone felt relieved instead.

It had to be said that there was indeed too much money, and everyone was hesitant to spend it, afraid of losing money no matter where they spent it.

President Pei had the courage to easily solve the problems that everyone had been struggling with for a long time!

Although they felt that this value was a bit rash, it was only a problem in the general direction, and the details could be slowly studied.

Pei Qian, who had formulated a spending plan, felt relaxed and asked, "Does everyone have anything else to say?"

Lin Wan opened her mouth and said, "Yes, President Pei."

"As far as I know, Eric's first wave of promotion strategies has basically been declared a failure."

Pei Qian looked blank: "Who is Eric? What promotion strategy? How did it fail?"

Lin Wan was a little helpless, thinking that this Eric really overestimated his position in President Pei's heart. In fact, President Pei didn't even remember his name...

"He is the person in charge of Dayak Group's parachuting to the Greater China region of Finger Company, who actually formulates the IOI national server promotion strategy and directly competes with us."

"Oh..." Pei Qian felt like he had some impression, "They've only taken over the IOI national server for a short time, how can they fail so efficiently?"

Lin Wan couldn't help but smile: "Yes, President Pei."

"The first thing Eric did after taking over the IOI national server was to find some chain internet cafes to seek cooperation, because this trick had a significant effect when it was promoted in South Korea."

"However, most internet cafes weren't very interested in this. After all, this is something we've already done."

"Even if some internet cafes accepted it, not many players would actually play IOI because of the reduced internet fees."

Lin Wan had an unkind smile on her lips, because Dayak's current experience was exactly the same as Shang Yang Games' previous experience. It was simply a replay of history.

Pei Qian was a little disappointed: "That's it? I suggest he increase his efforts, it's best to fight a price war more. How can you want to grab users without being willing to spend more money?"

Ye Zhizhou said, "He should have just entered the domestic market and is not familiar with the situation, so he wants to test it out first. After all, the market environments of East Asian countries have certain similarities, so he thinks that copying the experience of South Korea may be useful."

Pei Qian chuckled.

Testing the waters?

Well, after you test the waters, you will find that no road works, because Shang Yang Games has already tried all kinds of tricks before...

"Okay, let's dismiss."

Pei Qian got up and prepared to leave.

Just as he walked to the door, his phone vibrated.

He took it out and saw that it was a picture sent by Zhang Yuan. He couldn't see the details clearly, but only the number 2 million, which was particularly glaring.

Zhang Yuan: "President Pei! DGE club finally has its first income! Congratulations!"

Pei Qian was stunned, then clicked on the picture again to take a closer look. Instantly, it was like being struck by lightning. He froze and almost cursed.

"A club that can't compete actually gets sponsored?"

"Are you crazy!"