October 10th, Monday.

Pei Qian was in his office, contemplating the planning for the real estate industry in the upcoming cycle.

In the last cycle, what frustrated Pei Qian the most wasn't the five hundred million shares of Finger Company, but rather "Tengda Life."

Mo Yu Internet Cafe, Mo Yu Takeaway, Sloth Apartments, Trustee Fitness, Anonymous Restaurant, and Thriller Paradise, all these projects had become wildly popular. The previously loss-making ones were now profitable, and the previously profitable ones were raking in even more money. Moreover, after Xue Ba Kuai Lai App was revamped into Tengda Life App, it linked all the industries together, instantly revitalizing them.

Everything was going so well on the path to losses, but then a chain reaction occurred, and everything turned profitable. How could he not be upset?

Pei Qian had struggled a few times, like with Mo Yu Internet Cafe, which had evolved from version 1.0 to 3.0, but no matter how he ran it, it was still making money. This was truly vexing.

However, after receiving the letter from a Sloth Apartments tenant last time, Pei Qian's attitude towards these real estate industries had changed.

Previously, Pei Qian hadn't given much thought to Tengda Group's influence, after all, it was only a two-year-old company, and most of its real estate industries were concentrated in Jingzhou.

Take Mo Yu Internet Cafe, for example, it was just a local chain of internet cafes, how much influence could it possibly have?

Jingzhou had a population of over 7 million and an area of 11,000 square kilometers. Even if Tengda opened dozens or even hundreds of internet cafes and Mo Yu Takeaway stores in such a large area, how much impact could it have on the vast city of Jingzhou?

If he expanded his view to the entire Handong Province or even the whole country, then Tengda's real estate industries would be even more insignificant.

Therefore, Pei Qian had never really taken the influence of Tengda's real estate industries seriously.

But after the last cycle, Pei Qian realized a problem.

The influence of Tengda's real estate industries had already exceeded his expectations.

Take internet cafes, for example, Mo Yu Internet Cafe might not have as many stores as Xing Le Internet Cafe in Jingzhou, but in terms of reputation and popularity, it was crushing them.

Many people from other places knew about the Mo Yu Internet Cafe brand in Jingzhou, but they would be clueless if they heard about Xing Le Internet Cafe.

As for why there was such a difference, Pei Qian thought carefully and concluded that it was probably due to two reasons.

First, the profit model of Tengda's real estate industries was very different from other competing brands, which made it easier to generate online discussions. In addition, with Tengda's brand endorsement, it received more attention.

Second, like Sloth Apartments, some industries were simply a race to the bottom. As long as you were more ethical and earned less, you had already defeated 90% of your competitors.

After seeing the letter from the Sloth Apartments tenant, Pei Qian's feelings were complex, but the main feeling was that he realized that Tengda's real estate industries were already having a huge impact on many people's lives.

There's a saying: with great power comes great responsibility.

There must be many consumers in this world who, like that tenant, are harmed by formaldehyde-filled rooms and various shoddy products.

Previously, Pei Qian felt that he didn't have the ability to solve these problems, but now he suddenly realized very clearly that he could easily solve some problems that some people couldn't solve, within his ability.

Expanding Tengda Life's various industries to the entire Jingzhou, Handong Province, or even the whole country to change more people's lives was not entirely impossible.

And for Pei Qian himself, the expansion of these physical stores would consume a lot of funds, enough to exhaust all the money earned by the current industries, and even add a little more.

If they made money, he would continue to pour money into them anyway, and it was still a long way to go before opening these stores nationwide.

If he could really change some people's lives, then Pei Qian felt that even if he ended up making money and suffering a bit, it wouldn't matter.

After all, he was now well-fed and clothed, and there were still so many people in the world who really needed help.

Moreover, this also made Pei Qian realize a huge advantage of insisting on losing money: precisely because he didn't care about profitability, he could use all the funds for expansion when doing these real estate industries, and strive to make all aspects of the experience to the extreme.

If the goal was really to make money, he would have to consider how to control costs and how to maximize profits.

If that were the case, there would be no Mo Yu Internet Cafe, Mo Yu Takeaway, or Trustee Fitness models.

And if the industry's profits were directly linked to his own income, Pei Qian was also unsure whether he could still be willing to do these things with his current mindset.

Suppose, if the decoration materials of Sloth Apartments were reduced by 1,000 yuan per room without affecting the health of the tenants, the final profit could be one million more. Then, if the goal was to make a profit, how would he choose?

Pei Qian didn't know the answer to this question, and didn't want to try, because people are often unable to withstand the test.

Once he put his own interests in opposition to those of his customers, few people would be able to resist the temptation of money.

Pei Qian didn't think he was a saint, and didn't want to be subjected to this kind of torture, so it was best not to consider this issue.

The goal of losing money remained unchanged, because only in this way could he spend money without feeling bad, and continue to maintain his current mindset.

Based on this, the current Tengda Life-related real estate industries, including Mo Yu Internet Cafe, Mo Yu Takeaway, Sloth Apartments, Trustee Fitness, etc., were completely open.

Let the heads of each department formulate their own expansion plans, and open branches wherever they want.

There were only two requirements: the first was to adhere to the current model and be ethical; the second was that they could ask for money, but they must never hand in money.

Pei Qian was too lazy to care about the rest. He now had to focus his energy on those industries that were easier to lose money on.

In addition, regarding the Sloth Apartments model, Pei Qian was considering launching the Sloth Apartments 2.0 model.

This time, the initial system funds had increased by another ten million, so Pei Qian could at least take out another fifty million to buy buildings.

The Sloth Apartments 2.0 model would change the decoration style and provide customers with a certain amount of storage space, which could be seen as "economical" rental housing.

In the future, Sloth Apartments would open both 1.0 and 2.0 models, and give priority to whichever model had greater customer demand.

Would the 2.0 model necessarily be more popular than the 1.0 model? Not necessarily.

Let the market decide.

Of course, the basic purpose of Sloth Apartments would remain unchanged: to provide housekeeping and cleaning services to ensure quality of life; ethical decoration, healthy and environmentally friendly; advocating a simple, comfortable, and attention-enhancing modern lifestyle.

After thinking clearly, Pei Qian called Assistant Xin and asked her to notify the heads of the Tengda Life departments.

Then, Pei Qian continued to consider the arrangements for Shang Yang Games.

In the last cycle, all the energy of Shang Yang Games was focused on promoting IOI and GOG, and no new games were developed.

In this cycle, Pei Qian felt that he had to let them do something else.

Because the overseas version of GOG was advancing triumphantly, Pei Qian felt a little uneasy.

In fact, the best situation would be for GOG and IOI to continue to stalemate overseas for a long time, so that Pei Qian could justifiably continue to burn money on GOG, and build the overseas version of GOG into a very valuable money-burning tree.

But from the current situation, it seemed a little less than optimistic.

The development speed of the overseas version of GOG was a bit beyond Pei Qian's expectations!

Originally, Pei Qian invested money in the overseas version of GOG in order to spend the five hundred million as quickly as possible, so he frantically bought advertisements, chartered a street in Times Square, bought a comic company, and sponsored many foreign veteran clubs, and held the GOG Global Invitational Tournament.

The money was indeed spent, but the effect was a little too good!

Now, GOG's market share overseas was rising steadily, and Pei Qian's mood was probably the same as that of Da Ya Ke Company, that is, he felt a little panicked.

Especially the mobile version of GOG, its development overseas was simply unstoppable, because there was no competitor at all.

Pei Qian felt that he had to slow down.

Let IOI take a breather, otherwise, if he directly killed IOI, wouldn't his money-burning tree be gone?

Pei Qian thought about it and decided to draw out half of the staff of Shang Yang Games.

Half of the staff would be responsible for the international server of GOG, and the other half, just update the old Tengda games a little bit.

Da Ya Ke Group, I'll give you one hand, okay?

You guys hurry up and struggle more, counterattack, and take back some market share, so that I can continue to burn money openly.

And Tengda's old games hadn't been updated for a while.

Pei Qian originally wanted to make some of the games free again, but after looking at them, it seemed that they didn't meet the system's requirements.

The system's requirements were: stand-alone games, released for more than 10 months, and last month's revenue must have fallen to less than one-fifth of the next month's revenue.

The time for *Turning Back is the Shore* was enough, but the current sales were still very strong, and Pei Qian wasn't very clear about who was still buying this game to be abused.

So, let's do a DLC.

The sales of many games had basically reached their peak, and even if DLCs were released later, the popularity would have passed, and not many people would buy them.

Of course, it didn't matter if he made a small profit, the main thing was to divert the energy of Shang Yang Games, so that they wouldn't focus all their attention on the international server of GOG and kill IOI in one go, which would be a great loss.

Thinking of this, Pei Qian called Lin Wan.

The call was quickly connected.

Pei Qian casually asked, "What are your plans for the next few months?"

Lin Wan truthfully replied, "Oh, President Pei, I was just about to report this to you."

"The performance of the international server of GOG is very good. The previous publicity has played a very good role. We plan to continue to increase our efforts to promote GOG overseas and seize IOI's market share..."

Pei Qian listened silently.

Sure enough, the rapid progress of the international server of GOG some time ago made them all full of fighting spirit, so he had to cool them down.

Otherwise, if he accidentally killed IOI, wouldn't he be unable to burn the money?

He had to make it last!

Pei Qian thought for a while and said, "Don't hang up, call Ye Zhizhou and Wang Xiaobin over."

"Ah? Oh." Lin Wan was a little surprised, but she got up and called Ye Zhizhou and Wang Xiaobin, who were working, to her office.

Pei Qian said on the phone: "Let them play rock-paper-scissors, best two out of three. The winner, give him the phone."

Lin Wan was even more confused. She hesitated for two seconds before saying to the two of them: "President Pei wants you to play rock-paper-scissors, best two out of three..."

Question marks popped up on Ye Zhizhou and Wang Xiaobin's heads at the same time.

?

President Pei called specifically for us to play rock-paper-scissors?

Although it was a bit inexplicable, the two still did as they were told, and Wang Xiaobin eventually won.

Lin Wan handed the phone to Wang Xiaobin.

"Uh... President Pei, is there anything you want to talk to me about?" Wang Xiaobin's tone was very hesitant.

Pei Qian said: "Choose half of the people from Shang Yang Games to be responsible for formulating an update plan for Tengda's old games, and complete it before January 20th. Make the budget as high as possible while ensuring the construction period."

Wang Xiaobin was stunned for a moment: "Ah?"

"Wait a minute, President Pei, this job seems more suitable for Ye Zhizhou, right?"

"He is good at making functions, and I am good at making values, so I am responsible for the operation of the overseas version of GOG, and it seems that he should be more suitable for developing new versions..."

Pei Qian: "No, you come. Okay, go prepare."

"But President Pei..."

Wang Xiaobin wanted to say something else, but President Pei had already hung up the phone.

He looked at Ye Zhizhou with a blank expression, then looked at Lin Wan, completely unsure of the current situation.