Chapter 657 Consumerism and the IQ Tax

"This is actually understandable."

"Because *A Beautiful Tomorrow* is a movie, and *Struggle* is a game, Boss Pei meticulously portrayed the details, so every viewer and player can obtain roughly the same information to varying degrees."

"But in real life, everyone faces different situations, and everyone obtains vastly different information from 'reality'."

"Some people change their fate through their own efforts, while others do not; some people see the warm side of this world, while others see the cold side."

"Therefore, their views on the real world are naturally vastly different."

"And I want to emphasize that Boss Pei has actually expressed his views on the real world, but most people have not realized it."

"Why? Look at my title: The Silent Expresser."

"This expression is a silent expression, it won't be stated explicitly, but requires you to comprehend it yourself."

"Okay, next please click on the second link in the video description and carefully read the content of Boss Pei's speech to underprivileged students at his alma mater."

"Three, two, one."

"Okay, I believe everyone understands. Boss Pei donated fifteen million to these underprivileged students, and the purpose of this speech was to tell these underprivileged students to make good use of this wealth."

"However, Boss Pei did not emphasize 'thrift', but emphasized 'attention'."

"In fact, this is Boss Pei's own view of wealth. Although he does not agree with consumerism, he does not think that 'stinginess' is good."

"When faced with the question of wealth, many people easily go to two completely opposite extremes:"

"Some people think that enjoying the moment is good, and they spend their salary as soon as they receive it, and even use credit cards to overspend, buying things that are completely beyond their ability to afford;"

"Others think that desperately saving money is good, trying every means to grasp every inch of petty profit, living like a beggar even though they have money, and missing many opportunities instead."

"Obviously, both of these extreme ideas are wrong."

"And Boss Pei's speech tells us that for everyone, the most precious thing is not money, but attention!"

"As long as we use our attention well, we can naturally earn more money; conversely, if we waste our attention on petty gains, we will lose more than we gain."

"Then some people may ask, what is the relationship between this speech, this video, and the game *Struggle*?"

"Of course there is a relationship."

"The content of this speech, coupled with all of Boss Pei's industries, is actually supplementing the content missing from *Struggle*, and is telling us what 'struggle' really is in real life?"

"When faced with the question of 'struggle', many people also tend to two completely opposite extremes."

"Some people think that struggle is meaningless, that struggle cannot change anything, so it is better to muddle along, enjoying today's wine today, and worrying about tomorrow's problems tomorrow;"

"Others think that as long as they work hard, they will definitely be able to live the life they want, without ever asking themselves whether their methods of struggle are correct."

"Both of these ideas are obviously wrong."

"Before answering this question, let me add one point: Master He An pointed out that one of the root causes of the tragedy of the poor in the game *Struggle* lies in 'consumerism' and 'IQ tax'. The poor work hard to climb to a false middle-class position, but their hard-earned wealth is harvested by consumerism, and they fall back into the cycle of poverty."

"In the game *Struggle*, consumerism has already controlled the entire society, so the poor in the game have no choice; but in real life, consumerism has not yet become the consensus of the entire society, so we can resist consumerism, avoid being harvested, and complete the initial accumulation of wealth."

"Many people also have questions about this point, because Master He An did not elaborate on what consumerism is."

"According to the general definition, consumerism is the majority of behaviors of the majority of people in society, pursuing decent consumption, craving unrestrained material enjoyment and entertainment, and regarding these as the purpose of life and the value of life."

"But I believe that everyone has their own views on the concepts of 'consumerism' and 'IQ tax'."

"Many times we find that the concepts of 'consumerism' and 'IQ tax' seem to vary from person to person."

"A very simple example: two packs of tissues, one for five yuan, and the other for twenty yuan. Is the twenty-yuan pack of tissues an IQ tax?"

"Many people think it is. Since they are both tissues, you put a brand on it and increase the price four times. Isn't this insulting people's intelligence?"

"But what if I tell you that the latter is softer, more delicate, more complex in craftsmanship, and will give you a better experience? Do you still think this is an IQ tax?"

"Similarly, for an ordinary person, a tens of thousands of yuan brand-name bag may be an IQ tax, but for a multi-millionaire, is a tens of thousands of yuan brand-name bag still an IQ tax?"

"I think many people have not thought deeply about this issue."

"Therefore, some people hate consumerism, but others think it's nothing, believing that as long as their wealth can support them to buy brand-name shoes and brand-name bags, then they can buy them."

"Here, I don't comment on right or wrong, but just speculate on Boss Pei's views on this point."

"Many people resent the game *Struggle* because they think it only raises questions, but only shouts slogans, and does not offer solutions."

"To this I would say: the gap between rich and poor is an eternal problem in human society, and so far there is no absolutely correct solution. It is impossible and unrealistic to expect someone to give an answer that satisfies everyone."

"Everyone should think independently about this issue and give their own answer."

"But Boss Pei has indeed given an actionable answer, but everyone has not realized it."

"Returning to Boss Pei's view of wealth expressed in his speech earlier: a person's most precious wealth should be attention. And how to correctly use the money in hand?"

"It should be used to leverage one's own attention."

"And Boss Pei is indeed doing this."

"After President Li's interpretation in the interview program, and Boss Pei's photo, everyone should understand that Boss Pei is a person who spends all his time thinking. He has indeed been practicing this point: even for a multi-millionaire, his attention is the most precious."

"And what is Boss Pei's daily life like? We see that he lives in Sloth Apartment, eats Lazy Delivery, but also wears brand-name suits and expensive watches, but the value of the suits and watches is limited, and it is still far from his net worth."

"At this time, some people may feel that Boss Pei's words are contradictory:"

"Emphasizing the need to make good use of one's attention, but developing games to distract players' attention;"

"Emphasizing resisting consumerism, but wearing brand-name suits and expensive watches."

"But if you think about it carefully, is this really a contradiction? Once you figure out this problem, everything will have an answer."

...

Seeing this, He An couldn't help but be stunned.

He didn't expect that Qiao Laoshi would extend the topic here!

In He An's opinion, resisting consumerism is definitely right, but who can be 100% unaffected by consumerism?

Just like He An himself, when he earns money, he also wants to buy a big villa and a luxury car. Strictly speaking, this is also consumerism.

If he completely resisted consumerism, He An should take the money he earned to operate the company, to create greater value, or to do charity, to help more people.

But he obviously didn't do that, but left a large sum of money for personal enjoyment.

Therefore, He An did not fully expand on the issue of "consumerism" in his long post.

In his subconscious, he felt that the so-called consumerism actually depends on your income level.

If it is a poor person with a monthly salary of three thousand yuan, who insists on saving money to buy a sports car, then he is brainwashed by consumerism; but if it is a multi-millionaire, he can buy a luxury car if he wants to, and buying it will not have any impact on his life.

But He An himself also knew very well that this statement was a bit contradictory and could not be self-consistent.

If the conclusion is "you can't buy brand-name bags when you don't have money, and you can buy them when you have money", it seems very unconvincing, and it will also make people feel that this is a bit discriminatory against the poor, as if the poor don't deserve to buy this kind of thing.

Then it would fall into the trap of consumerism again.

Therefore, the content that Qiao Laoshi is saying now is actually very dangerous and must be carefully demonstrated, otherwise it will easily backfire.

Since you have made it clear that Boss Pei also wears brand-name suits and expensive watches, how can you convince others to reject these things?

With some worried feelings, He An continued to read.

...

"Obviously, this is not contradictory."

"I have been emphasizing before that everyone should not fall into the dichotomous fallacy."

"We do need to make good use of our attention, but can humans guarantee that they can control all their attention without a single error at all times?"

"Of course it is impossible."

"Therefore, we emphasize that we should have an eight-hour work system. Within eight hours, we work and study diligently, and outside of eight hours, we also need rest and relaxation."

"That is to combine work and rest."

"Games are actually helping us to rest and relax. Whether it is a game with outstanding gameplay or a game with outstanding artistry; whether it is a game that makes people laugh or a game that makes people think, it is meaningful to us."