This move was a calculated strategy to counter the rising box office of *War Wolf*.

After all, everyone knew that the film's success was now inevitable.

But how to suppress its reputation after its success, to prevent it from becoming a benchmark in Chinese film history, had become the biggest concern for these entertainment companies.

Because once it was proven that a main theme film could succeed in the domestic market, a variety of similar films would flood the market in the near future.

It should be known that film is one of the most important weapons in the ideological field.

Films like this that promote patriotism are likely to influence the ideology of the viewers.

So neither side wanted such a film to appear on the market and start a trend.

Amidst this overwhelming flood of negative press, Xuan Yao Company did not come out to address the matter, and Aunt Liu, after discovering the situation, was urgently contacting Lu Xuan, seeking a stable solution.

The matter gradually subsided amidst the undercurrents.

However, the smearing rhetoric on the internet intensified.

"Everyone should boycott this film. Don't be fooled by how it's made. It's just using patriotism as a banner to exploit our feelings. It's cashing in on patriotism. We should boycott it."

"That's right. This movie is actually quite mediocre. It's just using our patriotic emotions to make money. We can't let them earn this kind of money. We can't let them exploit us."

Such comments basically flooded major online forums, and some netizens who wanted to defend *War Wolf* found that their replies couldn't keep up with the speed of these comments.

So the internet instantly took on a one-sided appearance.

After finishing a roadshow, Lu Xuan received this message from Aunt Liu and frowned at the online comments.

Su Yao, who was beside him, looked worriedly at these comments.

"In this situation, Aunt Liu suggests that we also hire some people to buy some press releases to see if we can launch an effective counterattack."

"Otherwise, it may affect our current upward momentum."

"Although the box office is already very high, it may lead to a collapse in the film's reputation, which will not be conducive to our publicity."

Lu Xuan frowned and thought for a while, then shook his head and said.

"No need. I'll take care of this matter."

Then Lu Xuan posted his statement on Weibo, urging his fans not to pay attention to the online smear campaign.

Because the truth will naturally come to light in due time.

At the same time, Lu Xuan accelerated his roadshow schedule at major universities.

Seeing Lu Xuan's counterattack, the internet became even more frenzied.

"Look, Lu Xuan is definitely feeling guilty now. His statement proves that he is exploiting our patriotism. We must not let him succeed. Let's start boycotting this movie now."

As a result, under such comments, it seemed that *War Wolf* had been completely nailed to the pillar of shame on the internet.

Just then, Xuan Yao Company suddenly announced that Lu Xuan would donate half of the profits earned from *War Wolf* to build schools and support education in poor areas of the country.

It also established a special foundation to invest in and construct these areas, with all the money being used to build Hope Primary Schools named *War Wolf*.

As soon as this news came out, it immediately caused an uproar on the internet.

People were surprised to find that Lu Xuan had the courage to donate half of the profits to welfare and public service.

Because the film's box office had vaguely touched 9 billion, half of that profit would be at least over 4 billion.

Such a huge sum of money was casually taken out by Lu Xuan.

Before netizens could question it, they saw a legally effective document endorsed by official organizations, proving that everything the company said in this matter was true.

Instantly, those who had been smearing *War Wolf* on the internet all disappeared.

Because their position was that Xuan Yao Company was relying on this film to make a profit.

But now Lu Xuan had donated almost all of his profits to public service, their previous slanders were untenable.

And those who truly loved *War Wolf* also began to fight back on the internet.

"The internet was full of paid trolls before, and we couldn't even post our comments. It was so frustrating. Now Xuan Yao Company has finally released the announcement. Let's see how these paid trolls can continue to smear it!"

"That's right, how is this movie any different from those foreign movies? Isn't it just an ordinary commercial popcorn movie!"

"So now you're saying it's a political propaganda film? Are you blind to the stars and stripes on Captain America?"

"It's hilarious. Do you have to look at the logic of things when watching a movie? Why don't you talk about those foreign movies where one person takes on an entire division? Instead, you call them classics. Now you're nitpicking Chinese movies."

"I think these people are just spineless. They can't stand up straight in their lives. Now that they see such a good movie in our country, they feel resentment and betrayed, so they post these comments online."

The online atmosphere began to change with Xuan Yao Company's major move.

At the same time, such a large-scale shift in public opinion also panicked the entertainment companies that had been secretly instigating the conflict.

Now it seemed that they really couldn't come up with an effective way to stop *War Wolf*'s success.

*War Wolf* was about to become a benchmark in Chinese film history because its box office had now truly become the top of the domestic film box office charts.

The terrifying 9 billion box office was almost the limit that the entire film market could accommodate.

No matter what kind of film they made next, they probably wouldn't be able to surpass this number.

Unless the overall economy develops further, otherwise this number will be fixed here.

It should be known that just now they received news that the relevant departments had approved the extension of *War Wolf*'s key usage time.

This means that *War Wolf* will continue to be screened in major theaters for another month.