Chapter 274 Promotion

"Alright."

After recording the song, Lu Xuan also recorded the prepared pure music.

Now, both *Jiangshi Daoshi* (Zombie Master) and *Jiangshi Xiansheng* (Mr. Zombie) movies could officially begin editing.

Lin Ying also agreed to Lu Xuan's plan.

In March, they would release one movie first to build momentum for the second.

To prepare for the May Day Golden Week.

Seeing Lin Ying starting to work methodically, Lu Xuan felt relieved.

After returning to Su Yao, he began to provide post-production guidance for *Hero*.

These three movies started production simultaneously, so Lu Xuan had to juggle all three.

But because of Lu Xuan's personal direction, the speed had increased significantly.

According to the plan, *Jiangshi Daoshi* (Zombie Master) could be released in March.

Just as Lu Xuan was planning these movies, Aunt Liu called.

"According to the plan we started with, now we will gradually begin publicity and promotion."

"Remember to interact on Weibo, saying that *Jiangshi Daoshi* (Zombie Master) is being released, and call on people to support it in theaters."

"Then in the next few days, you also have to contact people from several theater chains and ask them to help with scheduling."

"Although the release plan has been determined, the number of screenings still depends on the theaters, so get as many screenings as possible."

"It's up to you how to handle this."

Aunt Liu was decisive. After informing Lu Xuan of what he needed to do next, she hung up the phone.

The company was now operating at full capacity to make these movies famous.

Spending money made things happen faster.

After the promotion began to be fully rolled out, posters of *Jiangshi Daoshi* (Zombie Master) could be seen on billboards in the streets.

Eastern Horror, a brand new theme...

Such promotional slogans were very eye-catching.

The audience for horror movies in China was relatively limited.

Most of the people who went to the cinema to watch horror movies were couples with ulterior motives.

The rest would choose to watch it at home.

So such a banner was really attractive at this time.

Especially Lin Ying holding a peach wood sword and wearing a Taoist robe, looked like she had some indescribable charm.

After the movie was blessed by Lu Xuan, its reputation exploded!

Online discussions about the movie were also increasing.

"It is said that the protagonist of this movie went to Maoshan to learn and study specifically in order to make this movie well!"

"Is that the Maoshan I know? That's so cool!"

"I've only seen descriptions of zombies in novels before. This is the first time I've seen someone put this on the screen. I'm really curious!"

"Exorcising demons, that's my childhood dream!"

The discussion became louder and louder. Because Lin Ying didn't have Weibo, these people all gathered under Lu Xuan's Weibo.

"Teacher Lu, do you have any special expectations for this movie?"

"This kind of subject matter is appearing for the first time, aren't you afraid of losing everything?"

"How is that possible? Lu Xuan's products must be excellent. I will definitely support it in the cinema!"

Seeing that the popularity had risen, Lu Xuan simply posted a Weibo himself.

"This *Jiangshi Daoshi* (Zombie Master) is the latest new theme movie launched by our company."

"Currently, all the horror movies on the market are foreign. Our company is committed to filling this gap."

"Vampires, vengeful spirits, these things are insignificant in the treasures left by our ancestors."

"So I think this movie will have a better box office expectation."

"I also personally wrote a song for this movie, which everyone can enjoy when they go to the cinema."

"If you have any questions, you can leave a message in the comment area, and I will answer them for you."

As Lu Xuan appeared on Weibo, many fans flocked in instantly.

Last time, Lu Xuan only posted a dynamic on Weibo, but this time there was an opportunity to interact with him.

The comments below instantly became dense.

Tutor Not Guiding: "Lu Xuan, when will your *Hero* be released? I want to see *Hero* now!"

Lu Xuan: "This is *Jiangshi Daoshi's* (Zombie Master) special, but *Hero* will be released as soon as possible!"

If he worked harder, he might be able to catch up and release it together.

Cute Little Sweetheart: "Is *Jiangshi Daoshi* (Zombie Master) scary? I'm a little timid and dare not watch it!"

Lu Xuan: "You have to go to the cinema to watch it yourself. I think you can call a male friend to go with you, and there is a Taoist priest inside. With the Taoist priest there, what are you afraid of!"

...

Lu Xuan's personal diversion was effective.

Many girls wanted to watch this movie, but they were afraid, so they simply shouted in Lu Xuan's comment area, looking for companions to watch the movie together.

And those single animals, after reading the Weibo homepage of the girls who shouted, immediately transformed into good gentlemen and began to show the essence of their simping.

Although Lu Xuan didn't support it very much, it still made the popularity even higher.

Not surprisingly, it topped the trending search list.

#Lu Xuan *Jiangshi Daoshi* (Zombie Master) Innovative Theme!

This entry was rising to the top at an alarming rate.

Immediately afterwards, the trailer for *Jiangshi Daoshi* (Zombie Master) was also released.

Coupled with Lu Xuan's music, it once again aroused heated discussions among people.

"Watching this trailer, I think I can go to the cinema to support it, but Lu Xuan's song is a bit too creepy!"

"Yes, this music gave me goosebumps, but seeing this Taoist priest, I feel very safe!"

"This talisman looks so cool, I wonder if I can get one!"

Looking at the online discussion, Lu Xuan didn't go down again.

What he could do has been done, and the rest was up to Aunt Liu and the publicity department.

But Lu Xuan was now also optimistic about the direction of *Jiangshi Daoshi* (Zombie Master).

Now it seemed that this movie could just get a certain box office during this vacuum period.

The investment in this movie was not high, and Lu Xuan's expected box office was five small goals.

I just didn't know if it would work.

Next, Lu Xuan was going to contact the major theater chains.

After *Jiangshi Daoshi* (Zombie Master) was submitted for review, it could be scheduled for release.

How much screening these theater chains could give was crucial.

So Lu Xuan needed to bring the edited film and call the heads of these theater chains together.

See how many screenings they could give.

March was the tail end of the Spring Festival period.

During this period, cinemas would generally still show movies from the Spring Festival period.

After all, these movies were well-made, and there would still be some true fans who would watch them a second or third time.

So what Lu Xuan had to do was to grab all these screenings and replace them with his own *Jiangshi Daoshi* (Zombie Master).

This task was not difficult, but not easy either.

In the end, it still depended on the quality of the work.

With the confidence of winning, Lu Xuan contacted the people from the theater chains.

He then set off to Beijing.

*Jiangshi Daoshi* (Zombie Master) was going to have a premiere there!