Cloud Peak Scenery
Chapter 276 Opening Day Box Office
"It's starting, it's starting!"
As the Xuanyao Company logo flashed across the screen.
The sounds of discussion that had filled the movie theater vanished.
Everyone was very much looking forward to seeing how this film would perform.
After all, before this, the internet had been full of praise for the film.
From the martial arts scenes to the special effects, every audience member who attended the preview screening had found nothing to criticize.
They also wanted to know if this so-called brand new style of Eastern horror could truly break away from the mold of Western horror films.
As the plot unfolded, the battles between Lin Ying and the zombies thrilled the audience.
In particular, the film's introduction of traditional culture, especially the use of glutinous rice, felt refreshing.
This novel experience truly satisfied the fans who came to support the film.
After leaving the movie theater, they shared their thoughts on their social media.
"Zombie Daoist" was a hit!
Like a single spark that can start a prairie fire, it leapt from being a niche horror film to a phenomenon.
People who had seen the film recommended it to their friends.
"I really strongly recommend you go see this movie."
"There are a lot of elements of our traditional culture inside, especially some rather peculiar points of knowledge that I only learned after watching the film."
"And the costumes and attire are also very close to our lives, especially the rare and precious comedic elements."
"The combination of horror and comedy is perfect. It’s definitely a rare and perfect film."
"If it weren't for the subject matter, I think it could be released during the Spring Festival!"
With such rave reviews, more and more people went to the cinema to watch "Zombie Daoist."
Lu Xuan and Su Yao went to Lin Ying's villa after the film was released.
They needed to wait for the first day's box office statistics from the backend.
This data was very important to the film.
Whether it was subsequent screenings or the publicity strategy, adjustments had to be made based on the first day's box office.
Lin Ying was very nervous.
This was the first time he had been fully in charge of a film, and he was even personally starring in it.
He really had no confidence in whether this film would be successful.
Although the subject matter and script were provided by Lu Xuan, how to operate was still largely up to him.
Lu Xuan found it a little funny to watch Lin Ying pacing around anxiously like a fly.
But thinking that it was Lin Ying's first time, some nervousness was inevitable, so he comforted him, "Don't be so anxious, the results won't be out for another hour."
"The quality of this film has been personally verified by us, so don't put so much pressure on yourself."
"If you don't believe in yourself, don't you believe in me?"
"As long as the audience goes to the cinema, they will definitely be attracted by this film. If the word-of-mouth is good enough, the box office of this film will definitely surprise everyone."
Although Lin Ying agreed with Lu Xuan's words, he still felt restless.
Seeing this, Lu Xuan had no choice but to sit aside and whisper sweet nothings with Su Yao, waiting for the company to send the data.
After midnight, Lu Xuan didn't have to wait long before he received the box office numbers that the company had gathered from various theaters.
One hundred and thirty million!
On its first day, "Zombie Daoist" set such a record.
And people from various theater chains also reported.
Although some screenings weren't full at the beginning.
After all, many people aren't interested in the horror genre.
But since the news started spreading, the afternoon directly turned into a situation where tickets were hard to get.
Lu Xuan nodded after seeing this data!
He didn't expect the box office of "Zombie Daoist" to be even higher than he had expected.
With a first-day box office of over 100 million, this film was expected to break 1 billion!
With a little effort, a box office of over 1.5 billion wouldn't be a dream!
You should know that the investment in this film was very small, and it had already made back its money on the first day.
If the investors knew about this rate of return, they might go crazy!
Lin Ying was already going crazy at this time.
He watched Lu Xuan's expression change from being calm and indifferent to a strange emotion.
For a moment, Lin Ying couldn't figure out what Lu Xuan was thinking.
His mood was like a roller coaster.
"Could it be that the box office flopped..."
Lin Ying's heart was filled with anxiety.
But the results were already in front of him.
If the box office was very good, Lu Xuan would definitely not have such an expression.
Wouldn't his cooperation with Lu Xuan end just like that?
Lin Ying's mood was uneasy when Lu Xuan handed his phone to him.
"Here, you really didn't disappoint me."
Lin Ying took the phone blankly, his eyes falling on the number.
Only 130 million.
No wonder the results are...
Wait, 130 million!
Lin Ying's eyes suddenly widened.
He rubbed his eyes in disbelief.
After finding that he had not misread it, he suddenly lost his voice.
Lu Xuan's congratulatory voice then came.
"Congratulations, Director Lin. With a first-day box office of over 100 million, you can look forward to the future of this film."
"No matter what the box office is, it will definitely leave a strong mark in the history of Chinese cinema."
Lin Ying's mind was blank.
He could hardly hear Lu Xuan's words.
His mind was full of the number one hundred million.
Before, his final estimate for "Zombie Daoist" was that 50 million would be a good result.
Now, the first-day box office directly shattered his psychological defense.
When Lin Ying came back to his senses, he immediately said to Lu Xuan, "President Lu, thank you for giving me such an opportunity!"
"I will now take my team to theaters all over the country to promote the film and strive to achieve your expected final box office."
Looking at Lin Ying, who seemed like a different person, Lu Xuan hadn't reacted yet, and Lin Ying had already excitedly started contacting his main cast.
This method of promoting the film in theaters all over the country is the most beneficial for the film's box office.
It's just too tiring.
But Lu Xuan didn't stop Lin Ying from being willing to run around.
After all, this was a mutually beneficial thing.
And on the Internet, the word-of-mouth about this film gradually turned into a polarized scene.
People who liked this film couldn't wait for everyone around them to see it and promoted it crazily.
But people who didn't like this film began to nitpick in every possible way.
They wanted to find logical loopholes in it.
Obviously, someone was supporting this matter behind the scenes.
As long as they wrote an article with over 10,000 clicks, they would receive a generous reward.
Three horror films were released at the same time.
"Zombie Daoist" took all the box office of these similar films into its own pocket.
Under this circumstance, a voice gradually emerged on the Internet.
"Zombie Daoist," with its form that leans toward martial arts films, doesn't count as a proper horror film!
Moreover, the traditional culture propaganda inside is not standardized!
"Rnm, refund!"