Ejin Banner Culture and Tourism Bureau.

"They're here! They're here again!"

"My god!"

The faces of the people at the Culture and Tourism Bureau were flushed as they shouted.

Watching the real-time data continue to rise, they glanced at each other, half nervous and half excited.

"Director, the number of people has exceeded the highest limit in previous years!"

As May Day approached, more and more people poured into Ejin Banner.

Making this desolate land ripple with waves of people!

The director nodded, half pleased and half worried, "Yes..."

What pleased him was the huge influx of tourists, bringing massive economic income.

For the local area, whose economy was continuously declining, this could be said to be a shot in the arm!

What worried him was that all of this was too sudden!

People came without giving him any preparation.

As a result, some conflicts broke out in the early stages, but fortunately, they were successfully resolved in the end.

The director pinched the corner of his brow and instructed.

"You guys keep an eye on it. If you need manpower, just bring over those people from the Ministry of Culture. They're idle all day long, so we have to find something for them to do."

"Got it!"

Immediately, someone ran out excitedly.

They hadn't had enough manpower these past few days, so naturally, they wouldn't be polite about bringing in more people now.

After giving his instructions, the director left the data center.

He pondered as he walked, what was the reason for this phenomenon.

After all, people wouldn't come here for no reason.

There must be some reason that was attracting these tourists.

But the top priority was not the time to think about this issue.

The director turned and walked towards the local urban-rural fringe area.

Gathering the local residents and vendors together.

"As you can see, there have been quite a few people coming to travel recently, so I hope everyone can work hard and show off our local characteristics!"

"Let these tourists see our local features."

"This will not only help spread our culture, but also play a key role in the future sustainable development strategy."

The eyes of the vendors were already shining 'bling bling'.

They naturally knew that this opportunity could be said to be very important.

There had never been so many people coming here in previous years.

If they seized it, then they wouldn't be far from the peak of their lives.

"Then, Director, do we need to raise the prices a little?"

The prices in tourist areas were already expensive. If they took this opportunity to raise them slightly, then everyone could earn a lot!

"Don't raise them! Lower them instead!"

The director waved his hand.

The reason for the surge in passenger flow had not yet been found.

Therefore, using the label of 'good quality and low price' to capture the hearts of tourists was the most prudent approach at present.

If they raised prices and gave tourists the impression that the locals were ripping them off, and then it was posted online.

Then their reputation would be ruined.

The director explained the pros and cons.

The vendors nodded in agreement.

"Director is right!"

"Then let's lower the price a bit. It doesn't matter if we earn less, small profits but quick turnover!"

"Yes, yes, yes!"

Seeing that everyone agreed, the director began to organize people to prepare.

The tourist street must be opened as soon as possible.

This way, this opportunity wouldn't be wasted!

Under the unified action of the authorities, local units quickly responded.

In just one day, things were done in a decent manner.

Even the evening activities were colorful!

Making many tourists exclaim that it was a great value and deeply experiencing the local cultural characteristics.

When tourists were happy, they were naturally willing to pay.

So, amidst the laughter, the tourism economy of Ejin Banner these days rose by 20% compared to the same period last year!

This data directly stunned the director.

He became more and more eager to know what caused all of this.

This was too biu te fo (too beautiful)!

That night, a phone call came to the director.

"Dad! I know what the reason is!"

"Look at your WeChat! I just forwarded a Weibo message to you!"

"Weibo?"

The director frowned and opened the forwarded message.

What caught his eye was a picturesque 'Autumn Scenery of Populus Euphratica Forest'.

He recognized where it was at a glance.

It was the Populus Euphratica Forest here. The Populus Euphratica Forest in other places wasn't so beautiful!

The director quickly looked down.

Finally, he discovered Lu Xuan's strategy and 'advice'.

"So it's because of a movie called *Hero*!"

The director suddenly understood.

He vaguely remembered that a crew wanted to enter the Populus Euphratica Forest to film two months ago.

So that was Lu Xuan's crew.

"Good fellow, I'm directly a good fellow."

After figuring out the reason, the director was completely relieved.

This matter could only be said to be an unintentional act that yielded unexpected results.

Lu Xuan's original intention was only to promote his own movie, but he didn't expect that a photo in the stills would become popular first.

The reason for this.

In addition to the Populus Euphratica Forest itself being as beautiful as a fairyland.

The most important thing was the booming publicity of *Hero*, as well as the beautiful shooting techniques in its photos.

This created the current scene.

It could be said that without Lu Xuan, the Ejin Populus Euphratica Forest wouldn't be so popular!

Lu Xuan could be said to have single-handedly.

Driven the local tourism economy of Ejin Banner!

"No more BB, I'll be Lu Xuan's fan from now on!"

The director immediately followed Lu Xuan with his own account.

He had been the director for more than ten years, and he dreamed of strengthening the economic development of Ejin Banner, so that the people could live a happy life.

Unfortunately, due to its remote location, most people were really unwilling to come.

So the director was always depressed.

But he never expected that this wish would be unintentionally realized by Lu Xuan in the end.

"It can only be said that fate is tricking people."

If he hadn't approved the crew to enter the Populus Euphratica Forest in the first place, there wouldn't be such a lively scene now!

The director turned around and hurried back to the bureau.

"No, no, this matter must be properly thanked to Lu Xuan!"

An hour later.

Ejin Banner Official v: "@Director Lu Xuan, thank you, Director Lu, for your contribution to the economic development of Ejin Banner. Here, I represent all the residents of Ejin Banner to express our sincere gratitude to Director Lu! And we permanently welcome Director Lu to come here to film at any time. At the same time, we also thank every tourist who comes here to visit. We welcome anyone to come here to see the beautiful nature, including our Populus Euphratica Forest..."

After that, a wave of advertisements was given to the local area.

And this Weibo post went directly to the top of the hot search list in less than ten minutes.

\#Single-handedly driving the regional tourism economy to develop, so that the official directly came forward to thank! Director Lu? God Lu!

"Director Lu is awesome!"

"I'll be a fan of Lu Xuan for the rest of my life, okay!"

Ejin Banner's wave of suspected蹭 (ceng - to蹭热度get some heat from a popular topic) behavior has been recognized by a large number of Lu Xuan fans.

And Lu Xuan quickly learned about this.

Seeing someone calling him 'God Lu', he was a little dumbfounded.

"That year, I put my hands in my pockets, and I became a god as I walked?"