"Attention, everyone! Chairman Lu personally ordered the promotion of 'Hero'!"

"Everyone must maximize publicity!"

"The entire company is cooperating with us, and I don't want to disappoint Chairman Lu!"

"If there are any mistakes, you're on your own!"

"Did everyone understand?!"

Old Liu from the publicity department shouted at the top of his lungs.

"Understood!"

A neat voice came out, followed by busy figures and flying fingers.

Old Liu looked at this scene with satisfaction.

Then he hurriedly put on his suit and left the company.

He needed to make a trip in person to secure the screening schedule at Huazhong Cinema.

It could be said that the movie "Hero" was infused with a lot of Lu Xuan's hard work.

Even now, Lu Xuan's skin was still dark and reddish.

All because of those months spent outside, filming under the scorching sun.

Therefore, Xuan Yao Company fully mobilized, with various departments cooperating in the film's promotion and distribution.

Even WeChat Moments were utilized.

As soon as "Hero"'s promotion was launched, it directly replaced "Zhen Huan Zhuan" and became the number one trending topic!

"Good heavens! We've been waiting for this for ages!"

"Yeah, I've been waiting for more than half a year, 'Hero' is finally going to be released!"

"My idol, Li Jie, is in it, so it's definitely the best movie of the year!"

"?? How can you be so sure it's the best of the year."

"Don't you trust Teacher Lu Xuan, or don't you trust Teacher Li Jie?"

"I..."

The netizen who asked was speechless.

After all, one was the hottest director and creative genius in the country, known for his limitless creativity!

The other, Li Jie, needs no introduction.

After receiving the highest honors in the country, he went straight to Hollywood.

That is the dream stage that every actor yearns for!

These two together are like planets colliding!

It is conceivable that the movie "Hero" absolutely deserves so much anticipation.

Lu Xuan's Weibo had exploded!

Some asked what expectations he had for "Hero" after holding back for so long.

Some asked if he had traveled from another world with film and television culture.

After all, Lu Xuan really has no creative bottlenecks...

So far, Lu Xuan has never stopped creating since he started making movies.

One after another, all of them are movies that can refresh the audience's perception of domestic films!

He even single-handedly skewed the weathervane of the entertainment industry!

The most outrageous thing is that other directors at least look around for excellent material and topics to create.

But what about Lu Xuan?

He wrote "Charlotte" himself.

He wrote "Dying to Survive" himself.

"Flitting Time"...and so on, were all written by him!

In addition, the "Zombie" series produced by Xuanya Entertainment, as well as "Zhen Huan Zhuan," which is popular in half of China!

Lu Xuan is the screenwriter!

Not to mention the web novel that has become a classic—"The Legend of Sword and Fairy."

It is said that the film and television adaptation rights of this xianxia (fantasy) drama have become a phenomenal work in the field of xianxia dramas, and countless directors have broken their heads for the second creation of this drama.

After all, Lu Xuan has made it clear that the rights to the first adaptation are his.

Others spent a great price but failed to get it.

They can only fight for the opportunity of the second creation.

If they can't get it the first time, they must grab at least the popularity of the second time.

These directors can fully imagine that when Lu Xuan shoots "The Legend of Sword and Fairy," it will definitely set off a new wave of xianxia!

They can also drink soup with it.

The above is Lu Xuan's achievement in the film industry.

As for the Chinese music scene... that's another story.

These films are all classics without exception.

"Dying to Survive" is still used as teaching material in major universities for students to study.

Lu Xuan's name is no longer as simple as a box office guarantee.

In addition, Li Jie, the star of "Hero," gave his full support, which made "Hero" a hit before it was broadcast.

You know, as early as a few years ago, domestic directors could no longer invite this Kung Fu superstar.

This made Li Jie's fans very disappointed.

But now, Li Jie secretly participated in "Hero" without telling anyone.

And it's still the position of the main actor!

Undoubtedly, the audience's expectations are directly maxed out!

"Wow! So lively?"

Lu Xuan, who had been playing with Su Yao all day, returned home and saw 999+ messages under his Weibo.

Clicking on any one of them, they all said that they had already bought tickets. Asking when it would be released.

Since the fans were so enthusiastic, Lu Xuan didn't mind adding fuel to the fire.

He posted a Weibo.

"Upload...image.jpg"

Nine pictures formed a nine-square grid.

These were all photos he had asked the company's post-production department to process.

Among them, it not only included several protagonists and veteran actors, but even more amazing was the scenery behind it!

Film and Television City Qin Palace -

Qin Palace, chess hall, and book hall scenes

Yadan National Geological Park -

Xingcheng outside the city scenes

Populus euphratica Forest -

Ruyue challenges Feixue scenes

Arrow Bamboo Sea -

Can Jian and Wuming fight on the water

Nuorilang Waterfall -

Can Jian and Feixue fall in love at first sight

Yulong River -

The place where Can Jian and Feixue live in seclusion

Using 'picturesque' is not enough to describe its beauty!

It can only be called a miracle of nature!

These were all Lu Xuan's private works, and now he took them out to appreciate with fans.

"I don't believe anyone can resist such a beautiful scenery!"

Lu Xuan grinned and clicked publish.

Then, in less than ten minutes, the number of picture downloads had exceeded 10,000!

The forwarding of this Weibo directly exceeded 1,000!

Everyone was conquered by this miracle and @ed their friends to watch or forward it.

"So beautiful..."

"I must go once in my lifetime!"

"I've already bought the train ticket and plan to take a trip that I can leave at any time!"

The publicity department gave a thumbs up when they saw their boss's operation.

Lu Xuan not only promoted the movie, but also may have caused the economic development of local attractions in the picture!

It can be said to kill two birds with one stone!

After seeing such beautiful scenery, don't you want to see it in person?

As long as you go, it will drive the local tourism economy.

More people focused on the movie itself.

Even the behind-the-scenes footage is so beautiful, how wonderful will the clips in the movie be?!

With so much anticipation, the popularity of "Hero" soared again and increased a lot.

Company group:

Publicity Department Manager Lao Liu: Boss is awesome!

Lu Renjia, leader of Group 1 of the Publicity Department: Boss is awesome +1

The people below were even more sensible and shouted 666.

"It's just basic operations."

Lu Xuan smiled faintly and sent a red envelope of 2,000 yuan.

Everyone in the publicity department has been running around these days, and other departments have not been left behind.

It can be said that they have tried their best for "Hero."

He is not that kind of stingy capitalist.

Lu Xuan still understands the principle of those who gain the Tao will be helped by many, and those who lose the Tao will be helped by few.

"A reward for everyone, I'll treat everyone to a team building activity later."

"Long live the boss!"

This time, there were many more sincere blessings.