Chapter 65

The promotional poster for *Dying to Survive* was a group photo of the lead actors.

Everyone in the picture looked warm and friendly as they smiled.

This was accompanied by a short synopsis of the plot.

"The film tells the story of Cheng Yong, the owner of a God Oil shop, who goes from being a male health product vendor who can't afford rent to the exclusive agent of the Indian generic drug 'Gleevec.'"

This was the promotional content for *Dying to Survive*.

Simple, direct.

The promotional focus of *Shanghai Fortress*, on the other hand, was on the cast.

For example, starring the celebrity Cai Kunkun, directed by the famous director Guo Xiaosi, and so on.

The most important plot point was only briefly mentioned.

However, this was precisely where *Shanghai Fortress*'s advantage lay.

Its first-class cast was undoubtedly the biggest attraction of the film.

The second was the special effects.

Compared to Lu Xuan's *Dying to Survive*, the cast was somewhat shabby.

The only name that people recognized was Tan Yizhuo.

So, how to promote the film well was the most important thing.

Li Hao was very clear about this.

With Su Yao's investment of 20 million, Li Hao was full of confidence.

He planned to run through all the promotional channels within a week.

This was what he was best at!

"Even if Shenghua is playing tricks behind the scenes, we should be able to cope with the funds we have," Li Hao thought.

Lu Xuan thought so too.

However, on the first day that Li Hao ran the channels, bad news came.

"Shenghua Entertainment has made a move. No one is willing to take our promotion."

Li Hao's voice on the phone was a little frustrated.

Today, he had run to many channel providers, but as soon as they heard it was directed by Lu Xuan, they refused directly.

They didn't even give Li Hao a chance to discuss it!

This made Li Hao very frustrated.

"......"

"I understand."

Lu Xuan frowned and fell into deep thought.

Shenghua's blockade of film promotion channels was within his expectations.

Originally, in his opinion, more than 20 million yuan in promotional funds should be enough to break this blockade.

But in the current situation, the other party was not planning to leave him any way out.

Lu Xuan looked at his phone.

Not only the promotional channels, but even the promotional content he posted on his own Weibo.

Comment sections were already flooded with internet trolls!

They started spraying the movie without even watching it.

This was obviously also Shenghua Entertainment's doing.

A complete ban!

Faced with such a dilemma, Lu Xuan was at a loss for a moment.

"Gun'er, do you have any ideas?"

Li Hao hesitated for a moment before firmly saying, "Yes!"

"It's nothing more than a price war. I don't believe I can't crack open a single channel!"

"Xuan'er, wait for me, I'll go take care of it now."

After speaking, Li Hao hung up the phone.

Looking at the promotional poster for *Dying to Survive*, Li Hao's expression became even more determined.

They both underestimated the capital power of Shenghua Entertainment.

With the other party's size, it was easy to ban such a small crew as theirs.

No matter how much money they had, it wouldn't be enough!

However, Li Hao was not prepared to give up just like that.

Lu Xuan and he had put countless efforts into this film!

As the best partner, he didn't want to let Lu Xuan down!

"Are we going to let this stop us?!"

Li Hao gritted his teeth.

As if making up his mind, he took out his phone.

He dialed someone's number.

The call connected.

"Hello? Is this Grandpa Fei?"

"Haozi? What made you think of calling me?"

A full-bodied voice sounded on the phone!

The owner of the voice was Fei Qing, Li Hao's grandfather's partner.

Fei Qing's relationship with Li Hao's grandfather was like Lu Xuan's relationship with Li Hao.

The two had been working together in the domestic film circle since they were young, and they had been working together ever since.

Li Hao had been taken care of by Fei Qing a lot when he was a child.

Their relationship was excellent!

However, since Li Hao broke up with his grandfather, he had rarely taken the initiative to contact Fei Qing.

"Grandpa Fei, I have something I want to ask you for help with."

Li Hao's voice was a little ashamed.

But for the film's distribution, he had to make this call.

Now only the old man could help them.

Fei Qing's teasing voice came: "You little brat, you only remember your Grandpa Fei when you have something to do?"

"Why don't you go to your own grandpa?"

Li Hao laughed awkwardly: "Isn't it because I have a good relationship with you, I won't look for him."

"Really? Haha!"

Fei Qing stroked his beard and laughed: "That's nice to hear!"

He looked smugly at an old man next to him.

The old man glared at him but didn't speak.

He just pricked up his ears to eavesdrop, pretending not to care.

Fei Qing didn't care either, and asked directly, "Speak up, are you in trouble?"

"It's like this......"

Li Hao quickly told him about the promotion.

"So, I want to ask you to help me promote my new movie."

Hearing that his grandson was being deliberately targeted by Shenghua Entertainment, the old man next to him clenched his fist.

This Jiang Tiansheng was going too far!

He looked at Fei Qing.

Fei Qing understood immediately.

He agreed directly: "No problem."

"However, Haozi, you need to promise me something."

Hearing that the other party was willing to help, Li Hao was overjoyed.

The promotion was stable!

"Tell me! I'll promise you even a hundred things!"

"That's not necessary, one will do."

Fei Qing said with a smile, "After this movie's box office is settled, how about you come back for a visit?"

"Your grandpa said he wants to see you."

The old man: ?

He didn't say that!

Li Hao hesitated for a moment, then nodded, "Okay, I'll go back for a visit then."

Fei Qing had helped him so much, it was hard for him to refuse.

"Okay, let's leave it at that. I'm going to listen to music with your grandfather."

"Okay, goodbye Grandpa Fei."

Finally, Li Hao added another sentence.

"By the way, please tell my grandpa to take care of himself."

"I will definitely win that bet for him to see!"

The old man's face darkened again when he heard this.

Was he afraid that he wouldn't live that long!

Fei Qing sighed.

This grandfather and grandson were really stubborn!

He sighed helplessly: "Alright, alright, I understand!"

Beep beep beep——

After hanging up the phone, Li Hao went out excitedly.

Lu Xuan received his good news when he was eating dinner that night.

"It's settled, Xuan'er!"

Grandpa Fei taking action was worth more than two!

Those channel providers who had just rejected him had now opened up their channels.

Although the promotion fee was a little higher, it was worth it as long as it was useful.

Lu Xuan was pleasantly surprised: "That's great! Gun'er!"

"How did you manage to pull it off?"

"Hey, this kind of small thing, with your Gun'er taking action, isn't it simple!"

Li Hao casually smoothed his hair, his tone casual.

He didn't tell Lu Xuan the truth, there was no need.

After chatting for a few more words, Li Hao hung up the phone.

"......"

Listening to the busy tone on the phone, Lu Xuan was silent.

If he guessed correctly.

Li Hao must have gone to the old man.

Otherwise, this matter would not have been resolved so easily.

"I also need to think of a way, I can't just let Gun'er bear this pressure."

"If I always bother the old man, it's not good for their relationship."

After thinking for a long time, Lu Xuan called Li Yaowen.