Temporary compound.
Lu Gen returned home and, upon turning on the living room light, saw Wu Xiaohong sitting on the sofa, looking distraught.
“Mom?” Lu Gen called out to Wu Xiaohong softly.
Hearing the call, Wu Xiaohong snapped back to reality. She quickly stood up from the sofa and rushed to Lu Gen, grabbing his hand mysteriously. “Son, I went to your company’s store today. Do you know what I discovered?”
Lu Gen asked, confused, “Why did you suddenly go to the store? And what did you discover? Why do you seem so strange after coming back?”
Wu Xiaohong recounted the day’s events to Lu Gen with a complex expression.
When Lu Gen heard that Chen Lishu’s designs had sold out, he was slightly surprised and his mouth fell open.
After interacting with Chen Lishu for so long, he had thought she was just a pampered young lady with a good family background. He hadn't expected her to be so capable on her own!
Upon hearing the news, Lu Gen’s eyes lit up. “Mom, isn’t this a good thing? Why do you look so upset?”
Wu Xiaohong pursed her lips and sighed helplessly. “She’s a good future daughter-in-law, but I’m afraid you won’t be able to control her!
I went to your store today to support her, but she managed to offend all my friends. Although those people aren’t exactly good people, I still lost face!
I’m afraid they’ll spread rumors about me in our circle. If she’s so petty before even marrying into our family, what will happen once she’s married…”
“If she’s really married into our family, will she even have a say? It’s not good for a woman to be out in public like this. Once married, she’ll naturally have to hand over all her assets!
Mom, let’s endure for now. Once we become big bosses ourselves, you can send as many dresses as you want!”
Lu Gen’s words struck a chord with Wu Xiaohong. She curved her lips and clapped her hands. “Okay! Mom will listen to you! But we have to agree on this: don’t forget your mother once you have a wife. If I do something to target her in the future, don’t blame me for being heartless!”
“Alright, alright, alright!” Lu Gen readily agreed to everything.
The mother and son exchanged a glance, each seeing a hint of calculation in the other’s eyes.
Chen Lishu was completely unaware of the schemes brewing between Lu Gen and his mother.
The next day.
Chen Lishu arrived at the company to find Zhang Bin beaming. He said excitedly, “President Chen, I never expected our store’s opening day to be so successful! Three hundred denim hip skirts, sold out just like that!
But that’s not the most important thing. The decision you made about home delivery is crucial! Yesterday, about a hundred people pre-ordered skirts, and the factory’s manpower is clearly not enough! I’ve already contacted HR to recruit more staff!”
Chen Lishu nodded, clearly satisfied with the results. “Well done, Zhang Bin. In a while, we’ll go to the bicycle factory. I want to turn our branch company into a complete system!”
The bicycle factory? That seemed completely unrelated to their clothing industry.
Zhang Bin straightened his posture. Having interacted with Chen Lishu for so long, he knew she wasn’t someone who acted on whims. His intuition told him a new marketing strategy was emerging!
He asked with great curiosity, “President Chen, what do you mean by a complete system? Don’t play coy, tell me quickly!”
Chen Lishu gave him a look to calm down and then slowly began to explain, “We can buy dozens of bicycles from the bicycle factory and hire dedicated delivery personnel.
For example, from the intersection of West City District to Yan’an Road could be a work point, where we can specifically recruit people living nearby. The work principle would be to deliver all goods and provide all possible assistance!”
Zhang Bin fell into thought after hearing Chen Lishu’s explanation.
After a long pause, he raised his head seriously and said slowly, “President Chen, the home delivery marketing strategy you mentioned is indeed quite novel and can be implemented, but it’s not necessary.
How much profit do we make per skirt? Buying bicycles and hiring delivery staff, that’s a considerable expense! Everyone knows that Shu Se Group is a brand worn by celebrities. People will naturally flock to us, and we don’t need to promote ourselves in such a wasteful manner!”
Zhang Bin’s words were not without reason. He hadn’t come from the future and could only see the immediate development. However, Chen Lishu was a reborn individual, and she knew which industries would be most lucrative in the future!
Network technology was not yet mature, and she didn’t have the capacity to drive the rise of the electronics industry. Since she couldn’t do anything on a large scale, she might as well start small.
Chen Lishu licked her lips and then, meeting Zhang Bin’s confused gaze, slowly explained, “Actually, I never intended the home delivery marketing plan to be profit-oriented.
Every market will eventually become saturated. To establish ourselves in the fashion industry, we need to have something that sets us apart from others.
I want to be known for our service attitude. In the future, when customers visit any company under the Shu Se Group, I hope their first impression will be ‘high-end luxury with excellent service and affordable prices.’
This is just my preliminary plan. Do you remember that newspaper office in the capital that was invested in by CCTV that you told me about earlier? I have a bold plan – I want to cooperate with them.”
“Cooperate? How do you intend to cooperate?” Zhang Bin asked, perplexed.
“Their fashion magazines have a dedicated readership. I want to dedicate a full page in each quarterly issue to showcase new products, and include a contact number. If they need anything, they can contact us for home delivery.
They won’t need to leave their homes, just a phone call, and the items they want will be delivered to their doorstep. Isn’t this a significant advantage for office workers or people who find it inconvenient to go out?
Currently, no merchant in the entire market is likely to consider this aspect. We need to capture these customers! It doesn’t matter if the profit margins are small; we can win through volume!”
After outlining her plan, Chen Lishu leaned back lazily in her chair, wanting to hear Zhang Bin’s thoughts on the matter.
Zhang Bin was stunned for a moment. Upon realizing what she meant, he suddenly slapped his thigh, his face filled with excitement. “This… this is a great idea!
I used to find it hard to believe that President Chen started from scratch. After working together for so long, you’ve truly shown me what it means when a woman is no less capable than a man!
So, when do you plan to implement this plan? If there’s anything you need me to do, just give me the word, and I’ll be there whenever you call!”
Seeing Zhang Bin’s eagerness, Chen Lishu couldn’t help but laugh. In truth, this was just a preliminary plan, and its actual implementation wouldn’t be so easy!