Chapter 454: Chapter 357: You Really Have a Sour Face
On the third day, which was Sunday, the final box office numbers came in, breaking the record again with 32 million in a single day.
As a result, the first week’s box office for "Life" reached 90 million, nearly 100 million, just a little shy of breaking the 100 million mark.
This box office performance thrilled Yao Yuanfeng so much that he posted several moments in his social circle. This achievement can certainly be called a miracle, having far exceeded Yao Yuanfeng’s expectations, as well as those of New Shield and the industry.
A literary film, achieving such impressive box office numbers!
A professional survey company’s results showed that 60% of the audience came to the cinema because of Zhou Yun.
This result was posted online and immediately seen by Zhou Yun’s fans, who created promotional images to publicize Zhou Yun’s drawing power.
Nowadays, many fans are more ambitious than the celebrities themselves.
Since winning the award, Zhou Yun has also gained a batch of such fans. They pay great attention to Zhou Yun’s achievements, and when Zhou Yun’s movie box office was released, the happiest were these fans. They could genuinely feel proud of Zhou Yun’s accomplishments, as if the better Zhou Yun did, the prouder they were.
With such positive box office trends, Yao Yuanfeng and his company were no longer penny-pinching, always adding one or two million to the promotional budget. They grandly took out a major lineup to promote the movie and help it achieve higher box office numbers. Thus, the movie’s promotional reach covered a wider area, including subway stations, buses, taxis, and so on.
The box office trend for "Life" was unstoppable, and by the second weekend, there was no sign of decline, maintaining over ten million on weekdays and fifty million over the weekends. By this point, "Life" had broken two hundred million, and its box office journey was also coming to an end.
A movie’s fate is often decided in these two weeks. It’s harsh, as long and hard work on a film comes down to the box office in these one or two weeks. Many literary films falter because they lack strong production and distribution companies to back them, and without enough time to ferment a reputation and attract audiences, they are devoured by the fierce market competition, ending their theater run prematurely.
Undoubtedly, "Life" was fortunate.
Zhou Yun was also fortunate.
"Life" was fortunate because it found Zhou Yun, an actress who had become extremely popular over the past year, because this very popular actress had strong abilities, taking home a weighty Best Actress trophy, dispelling the public’s prejudice against "celebrities" and "popularity."
Zhou Yun was fortunate because, in her first movie role, she landed such a good script and met Wen Bing, a talented director with a keen sense of the subtleties between men and women, because this movie was under New Shield, a company that made its mark with commercial films and had top-level distribution capabilities, and because she met Yao Yuanfeng, a film company owner who valued this movie and hoped it would perform even better.
Both parties complemented and achieved success together, achieving today’s results.
Just like Song Chi said, the movie was hot, the performance was good, the reputation was high, and on social media, more and more young people were discussing this movie, discussing Zhou Yun, falling for Zhou Yun. They might not have been fans of Zhou Yun before, nor had a fondness for her, but acting is such that the audience’s filter for a character transfers onto the actor, and each actor benefits from the popularity of their roles. Thus, almost all events and programs were throwing hefty sums at Zhou Yun, in a stance that seemed ready to break down Chengqian Entertainment’s doors to get to Zhou Yun.
For He Yong, this was truly a delightful problem.
Zhou Yun was set to start shooting "Falling Leaves" in December, and there was a gap before that.
The artists at Chengqian Entertainment suddenly had a surge in work towards the end of the year. He Yong shamelessly demanded from all potential collaborators who wanted to work with Zhou Yun to reserve some opportunities for Chengqian Entertainment’s artists if they wanted to book Zhou Yun’s availability.
Strong partners could, of course, ignore He Yong’s demands, but slightly weaker ones, who were very keen on snagging Zhou Yun, couldn’t help but curse while allocating some resources to Chengqian’s artists.
Zhou Yun was busy spinning like a top.
One day, she returned to the company to sign a contract for a new endorsement, as the brand was very prestigious, and the endorsement fee was also offered with great sincerity. Amidst her busy schedule, Zhou Yun took the time to come back.
She encountered Xu Siyao in the parking lot downstairs at the company.
The other party wore a pair of sunglasses nearly two-thirds the size of her face, dressed in fur.
Zhou Yun was indeed shocked by Xu Siyao’s appearance.
A young girl wearing fur gave her an incongruous feeling.
The last time Zhou Yun heard about Xu Siyao was during the premiere of "Life," when Xu Siyao crashed the red carpet of "Life" uninvited.
That was an awkward occasion as Xu Siyao was prevented from entering the inner field and was directly asked to leave.
Naturally, although Zhou Yun was annoyed by Xu Siyao, Xu Siyao after all was a very profitable artist for Chengqian Entertainment, and He Yong didn’t want her to be too scandal-ridden, so he suppressed the news and prevented Xu Siyao from being publicly embarrassed.
However, Xu Siyao harbored resentment and anger about this incident.
She could not believe that she took the initiative to support the premiere of "Life" to boost its popularity, and the organizers didn’t allow her in!
She didn’t overthink it and blamed it all on Zhou Yun.
She believed that if it wasn’t for Zhou Yun’s disagreement, no one would refuse the presence of a popular actress.
Xu Siyao was extremely resentful towards Zhou Yun. That night, she even cursed Zhou Yun’s movie to fail at the box office. She had planned that if the box office results were average, she would immediately hire internet trolls to ridicule Zhou Yun severely, only then would her heart’s hatred be resolved.
But contrary to her desires, "Life," this darned movie, had a massive box office hit?!
During this period, Zhou Yun was incredibly popular, almost untouchable, so much so that all Movie Kings and Movie Queens seemed pale in comparison.
It can be imagined how tumultuous Xu Siyao felt when she encountered Zhou Yun in the parking lot today, like a volcano erupting, lava spewing out, as if the earth itself was tearing apart.
Xu Siyao smiled insincerely and said, "I haven’t yet congratulated Sister Xiao Yun on ’Life’ achieving such great box office success, congratulations."
Zhou Yun looked at her coldly and said, "If you don’t really want to congratulate, then don’t say it. The face reflects the heart; your face really stinks right now."