European powerhouses' "China Tour" commercial activities are actually difficult to succeed.

Because in the early 21st century, major clubs lacked experience and could not balance commercial interests with fan sentiments, repeatedly causing complaints from Chinese sponsors, major media outlets, and fans.

"Chinese are stupid, rich."

"Playing with all substitutes."

"One-shot deal."

"Assembly-line, overpriced autograph sessions."

"Being disorganized, breaking promises, perfunctory towards Chinese sponsors, wasting Chinese fans' time."

"So-and-so star insults China, get out of China."

The various past phenomena have prematurely depleted the enthusiasm of Chinese fans.

Up to the summer of 2017, apart from Bayern Munich, which is the most dedicated, responsible, and focused, it was difficult for other clubs to achieve success in commercial matches in China.

For example:

On August 8, 2010, the then-red-hot European universe team - the peak Dream Team Barcelona, arrived in China's Bird's Nest to participate in a match.

Only a few dozen fans picked them up at the airport.

The stadium was only 50% full.

What does that mean?

Messi and Ibrahimović led the Barcelona Dream Team to play, and the stadium was only 50% full, less than the Chinese Super League, causing a group of scalpers to cry in the restroom.

《Messi is very dedicated, but if he doesn't win the World Cup, his influence in China will be limited.》

《Barcelona's 700 million euro luxury lineup, the stadium attendance is actually less than the Chinese Super League!》

《Shameless, "Childhood Dream Realization" event! Barcelona shows off in front of children in disaster areas, Messi and Ibrahimović voluntarily save the situation, but the club actually drives the children off the field!》

Various phenomena are just small-scale reflections of the many clubs' China tours.

The conclusion is simple: Judging from their behavior, most clubs want Chinese fans to kneel down and give them money.

Therefore, in recent years, only Bayern Munich's matches have been able to achieve 100% attendance in China.

As of today in 2017, judging by actions, not intentions, Bayern Munich is the European powerhouse that respects Chinese fans the most.

Chelsea is very smart, and actively learns from Bayern Munich: drastically reducing meaningless commercial "money-grabbing" activities, and respecting Chinese fans.

The match ended.

The club had Tuchel, Li Kang, and the players hold up a huge banner with Chinese characters: 'Thank you for the support of Chinese fans, may all your wishes come true, and may everything go well.'

This small gesture caused another avalanche of applause and cheers from the scene.

AC Milan's executives stamped their feet and beat their chests: Chelsea actually copied Bayern, how shameless! Ah! Why didn't I think of this!

The head coach who experienced the massacre tragedy, Montella, originally wanted to walk towards the tunnel in a fit of pique, but after seeing this scene, he immediately turned around, jogged to the green field, took the hands of the Milan players, and thanked the fans at the scene.

Let's not talk about how the match was played.

No matter which country you play in for a public commercial match to make money, at least you must be sincere.

A long time later.

The players and coaching staff of both sides reluctantly walked towards the tunnel at the urging of the organizers.

Kanté smiled shyly and said, "Li, it's so easy to partner with you."

Li Kang nodded seriously.

Why is there no increase in favorability? Nor was a bond established.

But speaking of it.

He also felt relaxed playing with Kanté as a teammate.

The little black egg who purely executes the sweeping function is simply the "ubiquitous interception king" and "map hack" in film and television works and in my mind.

Fast speed.

Strong explosiveness.

Top interception.

Top stamina.

Extremely wide coverage.

Making the commentators exclaim repeatedly: "How could Kanté be here? When did Kanté come over? Wasn't he just on the other half of the field?"

In the locker room.

Courtois took off his gloves with a complex expression.

Morata and Willian communicated about offensive cooperation issues.

Hazard held a complete hamburger, looked at his belly, and hesitated.

Post-match press conference.

Tuchel and Montella did not over-interpret the match content.

"The atmosphere at Tianhe Sports Center is very good, and the fans are very enthusiastic."

"This is not a football desert, the enthusiastic atmosphere in the stands is beyond imagination."

Immediately afterwards.

News about the International Champions Cup rushed to the top of the trending searches.

《Value-for-money tickets, star-studded: Chelsea and AC Milan's full lineups play for the full 90 minutes!》

《Super blast shot, amazing Tianhe.》

《Chinese Super League legend: My ball protection is like Li Kang.》

《Chelsea's official social media account, the number of fans has skyrocketed.》

《Li Kang's personal social media account, attention continues to rise.》

《Although defeated, AC Milan's mid-lane control is far better than last season!》

The number of likes, reposts, and comments continued to rise.

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[Is there a channel to buy Li Kang's jersey from this game? I want to collect one.]

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[Can't buy it, Li Kang threw the match-worn jersey to a young fan.]

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[Turned into a fan, I didn't watch football before, I only knew Messi and Cristiano Ronaldo!]

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[This Chelsea's full lineup is a bit strong, I heard they are still buying people.]

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[You can't see it in friendlies.]

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[Next week's Premier League "Community Shield Cup", Chelsea vs. the "Triple Crown winner" Arsenal, this kind of showdown can test the team's true level!]

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[Hot knowledge: According to the rules, the teams participating in the Community Shield Cup are the Premier League champion vs. the FA Cup champion from last season. Since Arsenal won both titles, the opposing teams have become the Premier League champion vs. the Premier League runner-up.]

The Community Shield Cup is the opening match of the Premier League season.

Held annually at Wembley Stadium.

In the last century, it was originally an insignificant warm-up match, but in recent years, as the Premier League teams have become more and more competitive, this opening match has gradually evolved into a true "clash of the two powerhouses, a Super Cup match."

Li Kang returned to the hotel.

The system prompt sounded quietly.

[Ding! Task completed: Red and Black Soul.]

[Task receipt: You are too cruel! One day, AC Milan will return to the top of Europe!]

[Congratulations on obtaining: Milan Legend · Golden Treasure Chest.]

Golden treasure chests with other prefixes may be average.

But the words "Milan Legend" are definitely a guarantee of quality.

Li Kang glanced at the prize pool.

[Pirlo "Falling Leaf" Module (incomplete)]

[Gattuso "Butcher" Module (incomplete)]

[Seedorf "Full Level Glutes" Module (incomplete)]

[Inzaghi "Smell" Module (permanent passive)]

[. ]

[The treasure chest is opening...Congratulations on obtaining: Baresi "Positioning" Module (permanent passive)]

[Let defense become a gentle art.]

[The nightmare of nutmegging]

Another permanent passive?

Countless fragments flooded into Li Kang's mind.

After a moment.

Li Kang shook his head and carefully reviewed it.

This module cannot bring about actual combat power improvement, but it gives a choice of positioning timing.

Baresi is worthy of being the existence that made AC Milan permanently retire the No. 6 jersey.

Red and black smoke filled the entire room.

Various Milan legendary phantoms suddenly appeared.

[The "Red and Black Soul" achievement unlocks new progress, with an additional effect: the trigger rate of Milan legends is increased again.]

Distant Skopje, Macedonia.

Philip II Arena.

A hubbub of voices.

European Super Cup!

Champions League Champion · Arsenal vs. Europa League Champion · Manchester United!

Enrique vs. Mourinho!

The two old friends from Barcelona, ​​face off again.

(End of this chapter)