A variety show that was originally overlooked and underestimated has miraculously broken out of its niche!
The show's immense popularity has drawn in a large number of advertisers, thanks to the skyrocketing online discussion and attention garnered by these four and a half grandpas.
Among them, the domineering CEO Di and the scheming Le are undeniably the most prominent!
How could the Empress allow others to steal the spotlight in the variety show she hosted?
How could she continue to get by in the future?
How would other bicycles look at her?
How would other self-heating pots perceive her?
Thus, after Night Vision became the exclusive title sponsor, these two companies went all out. Domineering CEO Di secured the "Exclusive Partner" title, while Scheming Le took on the "Exclusive Collaboration."
Night Vision, having provided the venue earlier and even received a discount, and owing to the Empress's favor, purchased the rights to broadcast the variety show on their platform. Who would have thought it would become so popular!
It was an unintended success, and due to this goodwill, it became the exclusive title sponsor of "Grandpas" and the program's biggest beneficiary!
In addition to the title sponsorship, f4.5 and the members are also in talks for individual endorsements.
All their contracts were signed with Du Xingbang. Even he hadn't anticipated the show's explosive success. Possessing these contracts was akin to holding a black card to a bank, successfully unlocking the secret to wealth!
However, after this collaboration, Du Xingbang no longer heeded his company's directives. He consulted with the grandpas on every matter and never forced them if they refused.
Several catchphrases also emerged from the show. Among them, "In the martial world, it's first to win two out of three rounds," as predicted by Brother Cheng, became a breakout hit!
Even Brother Cheng and Sister Hua, as guests, attracted a significant amount of attention. Their high emotional intelligence garnered widespread praise, leading to a flurry of endorsement and collaboration offers.
They consistently praised Xia Weiliang in their Tie family group chat as their little lucky star, which made Rui Rui envious and jealous, and Director Song equally sour, though he refused to admit it.
However, the one who truly became the hottest was Xia Weiliang. From the show's inception to its current lineup, her contribution was undeniable.
It also effectively silenced those who previously claimed she could only gain popularity through variety shows. While both are variety shows, participating and planning are entirely different concepts! On a larger scale, this was a move towards capital!
Looking at this momentum and vision, she was a far cry from the pitiful figure previously disdained by her family, netizens, and even passersby!
This is what a turnaround is all about.
Du Xingbang's gratitude towards her was evident in his interviews. He practically shoved his face into the camera, mentioning "Little Liang'er" in every three sentences. One might even believe he was the Empress's number one fan!
"If not for Little Liang, I wouldn't be the transformed person I am today!"
"It was Little Liang'er who showed me that variety shows could be done like this!"
"Here, I also want to thank another person, my good colleague and partner at work, Ma Xiao."
"If not for his encouragement, I wouldn't have made the desperate move, and there wouldn't be 'Grandpas' today."
It was evident that the last statement was a veiled dig.
Coincidentally, "Miracle" aired on Saturday prime time.
A host of young, fresh-faced idols were indeed pleasing to the eye.
Furthermore, from the stage design to the production team, Mei Yu Chao S's investment was substantial, making it no exaggeration to call it top-tier in the country.
Yet, the resulting effect was disappointing. The show's format and competition system were essentially old wine in new bottles, with a too-familiar method of creating stars, resembling a complete assembly line!
Compared to "Grandpas," "Miracle" was a flop that barely made a ripple. The only buzz it generated was by piggybacking on "Grandpas" with the gimmick of "intra-company battle."
Even more unfortunate was that on the day after the show aired, a "girlfriend" came forward to expose the scummy trainees!
"Sowing wild oats and abandoning them" was a mild description. Some were even exposed for domestic violence…
Why wouldn't such individuals be reined in? Should they be allowed to become idols and corrupt fans?
This is why the show attracted the attention of the authorities after just one episode. The program was directly halted, and the talent show consequently became a focal point of observation. Mei Yu's investments were all lost.
It is rumored that Ma Xiao moved out of his director's office the very next day…
Xia Weiliang, who had taken advantage of the film emperor on stage, knowing her grave offense, had prepared herself to be attacked by fans.
To her surprise, her Weibo followers surged, successfully crossing the ten million mark, just one step away from becoming a top-tier celebrity!
She, out of habit, panicked.
As the saying goes, she feared being undeserving of her accolades!
Therefore, she decisively withdrew from recording "Grandpas." Since she was behind the scenes, the company didn't stop her, nor could they.
Others might not know, but the high-level management were all aware.
This person had protection!
The kind that couldn't be trifled with!
Yet, Xia Weiliang lacked this self-awareness, consistently believing that her resilient spirit had deeply moved everyone.
Following this, the current season of "Challenge" concluded, and the next season was scheduled to be recorded after the New Year.
The movie "Rediscovery" was in post-production, and she was awaiting notification for post-dubbing, after which it would be released as a New Year's film. Soodan Novels.
Only "Courage" needed one more episode to be recorded. Her commitments for the year would be completed, leaving her the remaining time to recharge.
During this period, she surprisingly received an invitation to sing from Master Duan!
"Sing with me? Master Duan is the first of his kind in the history of the entertainment industry!"
Xia Weiliang almost laughed her facial mask off.
"Uh, Master Duan's original words were that he likes challenges! The more impossible it is, the more he wants to challenge it! You just happen to be that impossibility!"
Xia Weiliang: "...Are you sure you're praising me?"
Nuomi then remembered something and added, "Also, he's very grateful to you. He said that in the past, the stage was always dominated by young people. Every time he turned on the TV and saw them, he had to passively accept the fact that he was getting old. Until this show, he initially thought it was deliberately trying to sell nostalgia to gain fans, but they never mentioned their past glories. So in the end, he also changed the program temporarily, saying it was complementary."
Xia Weiliang listened intently, a warmth spreading through her chest. "I didn't do anything, I just said it casually, and he's so grateful. I feel embarrassed."
Nuomi, however, smiled and said, "Whether you did it or not, everyone has seen it. If it weren't for you, would the guest lineup be unprecedented? Not to mention Yi Shen…"
Saying this, she pursed her lips and smiled, giving a "I have inside information" expression. She then changed the subject, "Sister Weiliang, have you checked Weibo?"
Xia Weiliang haughtily tossed her long hair. "Alas, it's all praise for me, what's there to look at?"
"Do you know about a Super Topic called 'When Will the Bomb King Combination Announce Their Official Status'?"
Xia Weiliang sat up abruptly, denying it with excitement. "Announce what official status! I'm in my rising phase, I refuse interference from powerful rivals!"
Nuomi continued to smile placidly, saying unhurriedly, "Sister Weiliang, as you know, our film emperor has no other hobbies besides logging onto Weibo and browsing the internet, reading topics related to you… Perhaps he's picking up his phone right now, contemplating how to join the discussion~"
Xia Weiliang was stunned.
Damn!
She had forgotten about this!
She grabbed her phone and ran back into her room, unfazed by the little girl behind her laughing like a little crazy cat.
Opening WeChat, she found the period "." and tentatively, politely sent a message: "Teacher Xiao? What are you busy with?"
Soon, the notification "The other party is typing..." appeared at the top.
Then, a reply appeared in the chat box: [Browsing Weibo.]
Xia Weiliang: "!!"
Brother!
Hold on a moment!