Ji Huan spread her hands, "This is the most reliable announcement we've received so far."
There was no choice. All platforms had their evaluations, and until the risk level was downgraded, even with popularity and buzz, platforms were still waiting and watching.
Afraid that Xia Wei Liang might feel uncomfortable, Nuo Mi advised, "Sister Wei Wei, actually, this 'Idol Sports Meet' is quite entertaining. It helps several couples get together every year!"
"..."
"Besides, the guys in it are all so handsome! Sister Wei Wei, think about it. You don't have to do anything, just sit there quietly and admire the handsome guys. Plus, you get paid for it! Isn't that a great deal?"
Hmm?
Handsome guys?
Xia Wei Liang blinked a couple of times. "That RV must be quite expensive per day, right? See, the company treats me well. If I'm too picky about announcements, it really wouldn't be right!"
Nuo Mi nodded in agreement, "Exactly!"
"Alright then, I'll take it."
Xia Wei Liang grinned, a genuinely happy smile!
Everything was for work!
Alas, this misplaced ambition~
Ji Huan nodded, indicating she believed her.
"Okay, day after tomorrow, seven in the morning. Don't be late."
"So early?"
Seeing Xia Wei Liang about to back out, Ji Huan raised her eyebrows slightly. "Hand-some guys."
Xia Wei Liang's eyes sharpened, her expression unusually resolute. "No lateness, no early departure. A worker is a worker, a worker's spirit!"
Ji Huan nodded in satisfaction and added, "Oh, right. The advertisement for Zile Pot is launching on all major satellite TVs tonight. As the spokesperson, don't forget to promote it on Weibo. I'll send the copy to Nuo Mi."
Nuo Mi: "Received!"
Xia Wei Liang still felt a bit apprehensive recalling the catchy advertising slogan, "Zile, Zile, Zile when you have nothing to do."
She was afraid she'd be the target of another wave of memes!
But after all, it was her first endorsement. Seeing the advertisement about to launch, she felt quite excited.
Logging into Weibo, she reposted the promotional material from Zile Pot's official account and added a few advertising posters with a cute caption.
[#ZileZile, ZileWhenYouHaveNothingToDo# ZilePot's Xiao Le @XiaWeiLiang: After much anticipation, Xiao Le is finally meeting everyone~ Although a little shy, luckily Miss Wei Liang is here to accompany me~]
Her fans, the Liang Fen, were also very happy and automatically reposted, uniformly expressing their joy at their idol's breakthrough endorsement.
This spirit of not being afraid to reveal the past amused passing onlookers.
Having zero endorsements was indeed awkward, especially for a beautiful female celebrity. Other fans would hide this fact as much as possible, but Liang Fen refused to!
Hide what?
Our female star has poor acting skills and her singing is terrible, but Liang Fen just likes her that way!
[Our sister is kind-hearted, and her endorsements are so down-to-earth. Definitely a must-have for home and travel!]
[Zile, Zile, Zile when you have nothing to do... Who wrote this ad copy? Come out and let's chat~]
[Tonight, the Zile Pot Feast! Get ready to celebrate our sister reaching the pinnacle of life!]
[What's class? Non-existent! Face difficulties head-on, and if there are no difficulties, create them! Strive to leave no room for others!]
The fans' self-deprecation and the onlookers' amusement effectively neutralized the haters' efforts!
[Liang Fen in the front, can you show some sportsmanship? If you guys have already roasted her, what's left for us?]
[To the above, Liang Fen here! You roast yours, we'll roast ours. No conflict, okay?]
[Although I don't understand what's so good about endorsing fast food, on this celebratory day filled with gongs and firecrackers, as long as you're happy!]
[Heh heh... This generation of keyboard warriors isn't strong enough. The roasting isn't comprehensive enough. Bad review!]
[To the above, if you can speak well, say more!]
Amidst the clamor, the advertisement aired.
The personified Xiao Le, new to the scene, was initially disliked by a beautiful young lady. Feeling dejected, another fairy-like young lady appeared in her sight, her gentle smile full of healing.
What the heck! The subtext was so obvious, the indicators so clear, they might as well have matched it with Xia Yi Ran's ID number one by one!
Seriously though, Xia Wei Liang in the footage was a masterpiece, especially her smile. She was a true little fairy, capturing the hearts of many male fans!
Mom!
I've fallen in love again!
The official account was also busy, publicizing how Zile Pot, after being rejected, angrily chose Xia Wei Liang. Not only did they sign her for three years instead of one, but they also increased her endorsement fee!
You tell me, isn't this dad's temper hard to beat?
This move greatly boosted the brand's favorability, perfectly embodying the cautionary saying: You ignore me today, but tomorrow you won't be able to reach me!
As a result of all this commotion, the brand even made it onto the trending list!
This was likely beyond the brand's expectations. They saved on this batch of publicity expenses, and the brand executives were so delighted they couldn't close their mouths. The boss was very superstitious, attributing the success to Xia Wei Liang's auspicious birthdate to everyone he met!
During a break from a company meeting, Xiao Yi was looking at something on his tablet. Lian Jun had to call his name three times before he nonchalantly looked up. "I have no objections."
Lian Jun suddenly felt... so tired!
He clutched his chest, maintaining a polite smile. "Then, regarding the upcoming work plan..."
"Leave it blank for now."
Xiao Yi put away his tablet, checked the time, and stood up. "Is there anything else?"
Lian Jun maintained his smile, calmly replying, "No, there isn't."
"Alright, I'll be going then."
Only after seeing him leave did Old Tu curiously ask, "Brother Yi seems to have something on his mind?"
Lian Jun pursed his lips and slowly nodded with a zen-like demeanor, saying almost through gritted teeth, "Empress Xia's advertisement debut is tonight."
Old Tu: "..."
The next second, he fumbled and reached out towards Lian Jun. "Give me two of those heart-relief pills."
Old Tu didn't ask for anything else; he just hoped the film emperor would appreciate her in private and that no more trouble would arise!
These few strands of hair on his head couldn't take it anymore!!
Meanwhile, Xia Yi Ran was furious.
"It's just a fast-food advertisement! A ten-dollar item, what's there to be proud of?"
Zhang Peng said with annoyance, "That's true, but who would have expected the advertising push for Zile Pot to be so strong..."
It was his fault too. When considering the positioning back then, he completely overlooked this small brand. As a result, Xia Wei Liang snagged a bargain, and they simply coasted to victory!
"She's gained exposure in the short term, but her image has been pigeonholed. High-end brands won't even spare her a glance anymore! She might be proud now, but we'll see who laughs last!"
"Xia Wei Liang's upward momentum has been quite strong lately, coupled with Director Zhou's film endorsement. If she can seize this opportunity, she might just make a comeback."
"Based on her?" Xia Yi Ran said disdainfully. "She's going to compete with seasoned veteran actors, and she thinks she's worthy? She'll only be singled out and crucified!"
Xia Yi Ran was very confident about this, sneering, "Others might not know, but I know very well. With her clumsy acting, just wait for public execution!"
Zhang Peng nodded slowly. "Director Zhou is a god in the hearts of movie fans. To tarnish his film is equivalent to being semi-automatically disqualified."
"So, we don't need to do anything right now. We just wait and watch the show!"
Although she said that, the mention of the Zile Pot advertisement still made her stomach churn with anger.
"Brother Zhang, that Zile Pot, go sue them for me!"
"Alas, sue for what? Sue for their advertising creativity? If you speak out now, you'll be forced into a public spectacle!"
"Then I have to suffer this humiliation for nothing?!"
Just as she was speaking, Zhang Peng received a phone call, and his eyes lit up. "Really?"