Chapter 28 All Rise to Welcome the New King

Standing Ovation, Hail the New King of the Era – Undertale!

Twist After Twist! Undertale, a Game-Changing Masterpiece You Haven't Played!

The Genesis of Soul-Crushing Games, Millions of Players in Tears. Winter for Chinese Games Has Passed, Summer is Approaching!

99% Domestic and International Acclaim. How Did New Game Designer Lu Li and His Undertale Masterfully Manipulate Player Psychology, and What is His Foundation?

One week after the game's release, with Bai Zhiyuan's informative ending,

Undertale's popularity reached its zenith!

It occupied major trending searches, refusing to fade!

Countless fan-made works, music videos, and all sorts of ending interpretations emerged with clever titles!

This was a day of exhilaration for all Dragon Country citizens, as they could finally loudly proclaim that Dragon Country finally had a hit game to showcase!

'Undertale is the most torturous yet most exhilarating game I've ever played. Why is it free?'

'Exactly, why is a game of this quality free? How are those trash paid games supposed to survive?'

'It's also the first game from Dragon Country to break out internationally and capture foreign players. I've seen players on YouTube get more upset than Mojito!'

'Amitabha, may the foreign netizens' computers be safe.'

Lu Li, this uniquely characteristic game designer, also burst into the public eye.

Authors who become famous overnight are the most captivating to netizens.

After all, everyone enjoys creating gods.

Countless media outlets vied for interviews.

Major game manufacturers extended gracious invitations.

But sadly, all were rejected.

Like most behind-the-scenes workers, he only produced works and stayed out of worldly affairs.

However,

His aloof demeanor couldn't stop players' fervent admiration for him and his work.

'Old Thief Lu Li is the most incredible person I've ever seen at controlling hearts and manipulating player psychology!'

'Stop talking, I want to be Old Thief Lu Li's dog, quickly, stir-fry me!'

'The one upstairs, please put your pants back on.'

One person's success elevates their associates.

Even before Lu Li's new game, Call of Duty, was released, the comment section was already filled with adoring players.

The steem price of 258 still couldn't dampen players' enthusiasm.

'Release it quickly, I want to buy it all!!'

'The price is 258? Who are you looking down on?'

'The first domestic AAA masterpiece, only worth 258?'

'Old Thief Lu Li is truly conscientious. If I had that popularity, I'd price it at least at 399!'

'Don't celebrate too early, the other 141 will be collected in-game.'

'You understand the old thief!'

......

While one rejoiced, a hundred despaired.

Here, champagne was being popped, while in Penguin Tower's conference room, clouds of gloom had gathered.

"Judging from the promotional video, the finished product, quality, and gameplay modes of this game are all top-notch. Moreover, this designer named Lu Li is currently very popular."

At the head of the 2*4 marble long table, Cai Qingsong, the Vice President of the Game Department, tapped on the tablet, displaying the promotional CG for Call of Duty.

The spacious conference room was filled with thirteen mid-to-high-level executives from the Game Department.

It was rare to see so many important figures gathered together normally.

Bai Zhiyuan, as the Art Director, was also among them. This delicate-faced, cold, and stunningly beautiful woman sat quietly, still exuding an aloof aura that kept people at a distance.

Her eyes sparkled like stars, her skin was delicate, fair, and radiant.

Her icy demeanor, combined with the low-pressure atmosphere of the conference room, made everyone present exceptionally quiet.

"If it continues to be a hit, it will significantly impact our FPS games like CCF and Reverse War."

He looked at everyone and asked, "What are your suggestions?"

After a pause,

Liu Geng, the Planning Department Manager, sitting at the head of the left side, proposed, "I think we can also try to develop AAA works. The soul-crushing genre has prospects, and there are previous works worth learning from, which can save us a lot of detours."

"No!"

Chen Liang, the Operations Department Manager, seated next to him, objected, "The cost and development cycle are too long. It's uncertain if this style will still be relevant when the game is released. The risk is high, I don't recommend it."

"Moreover, this type of single-player game only charges once, with too low a profit, even less profitable than CCF's fire-breathing Qilin. As for reputation..."

He sneered dismissively, "What good is reputation? Can it be eaten?"

"Director Cai, I think we should have the Art Department design more cool weapon skins. This kind of single-player game will naturally see players return after the hype dies down."

As he spoke, he glanced at Bai Zhiyuan, who didn't even lift her eyelids.

"I agree!"

"I agree too!"

"....."

More than half of the people nodded in agreement with Chen Liang's suggestion.

No risk, easy CPI completion, isn't that good?

"Short-sighted!"

Liu Geng snorted and said, "The domestic user base has reached its peak, and is even starting to engage in a race to the bottom. Expanding outwards appropriately is the way to the future."

He looked at Cai Qingsong with hopeful eyes, "Now that someone has paved the way in the dark, we, as leading game manufacturers, should set an example and improve players' fixed impressions of us."

"It also paves the way for the company's future transition."

"What everyone said makes sense."

Cai Qingsong interlocked his index fingers, tapping them together, seemingly troubled, "But a large ship is difficult to steer, and reform isn't a matter of a day or two. This needs further discussion."

"As for new skins... Director Bai, please pay extra attention to this."

The Goose, in the end, lacked the courage to break the boat.

Sensing Cai Qingsong's gaze, Bai Zhiyuan nodded faintly, acknowledging the request.

"By the way, Director Bai, that video creator who's been making waves online recently..."

"No."

Bai Zhiyuan denied, "The names are similar."

"Vice President, you have time to pay more attention to the company's future direction and less to this garbage information."

She had slightly optimized her voice during recording, so most people wouldn't realize it was a synthesized voice.

Familiar colleagues wouldn't associate it with her, this Vice President was being clueless.

"I knew it, the voices aren't the same. Who spread the rumors? I'll clarify it on the internal network later."

Chen Liang chuckled, helping Cai Qingsong, who had been rebuffed, to save face.

He thought,

This new idiot, couldn't he just stay out of trouble? Why did he have to provoke her?

Would a woman whom General Manager Ma didn't even give a second glance give you a pleasant expression?

Cai Qingsong seized the opportunity to dismount: "That concludes today's meeting."

......

On the other side,

At Wangyi Tower in Yanjing, belonging to Pig Factory,

A similar group of leaders were in discussion.

"This designer named Lu Li is talented and arrogant; he won't be subservient. I've made a decision."

Wang Lei tapped the table with a serious expression. The fact that it had reached the highest level indicated that Lu Li's existence had created a certain impact on Wangyi's position.

Unlike Penguin, which was diversified in various fields, Wangyi was more focused on gaming.

Its confidence in exploiting players had always stemmed from its monopolistic position in specific areas.

But now, things were different.

Based on the quality of Lu Li's two games so far, they were no less than the quality of major international manufacturers.

If allowed to develop in the 'soul-crushing' genre, it could severely cut into their cake in the future.

"We also need to make AAA, soul-crushing games."

Wang Lei continued, "Reorganize the department established two years ago that specializes in single-player and indie games. Recruit imaginative young designers with high salaries, and go all out to follow suit and make AAA!"

Whoosh!!

As soon as he finished speaking, everyone in the conference room put down their work and looked uniformly at this top leader.

It was just two new games, one of which hadn't even been officially released yet.

Was it necessary to make such a fuss?

"We could actually poach Lu Li and his studio with a high salary, establish a separate department for him, let him use his own people, and not interfere with his creative process..."

General Manager Sun Wang was interrupted by Wang Lei waving his hand before he could finish.

"Don't even think about it, it's impossible."

Wang Lei said lightly, "I inquired through a friend. This person is very indifferent to fame and fortune. Otherwise, with the games being so popular, he would have become famous long ago, but he has refused all interviews, including official ones!"

He leaned back, a glint of light flashing in his eyes, "If there's one characteristic to describe him, it's a somewhat chuunibyou spirit of leading Chinese games to go abroad and conquer the world."

Heh,

After Wang Lei finished speaking, his eternally unchanging Dao heart stirred slightly.

Who hasn't been young, who hasn't had youthful passion and ambition to promote Chinese games?

Ultimately, they were defeated by reality.

He hoped he could succeed!

......