Five people came, judging by their demeanor, they were all here for the new special bait.
The customer asked for the price, Zhang Yang said, "Retail price is 80 per bottle! The first batch only has about thirty bottles!"
As the first special bait personally crafted by Zhang Yang who holds the core technology, he did consider the pricing when setting it.
The material cost is not high, the packaging bottle costs less than two yuan, the combination of brown sugar, hawthorn, and red dates costs less than thirty yuan, and the rest accounts for the technical and labor costs.
Being an emerging product, the special bait's price definitely can't be set too low. It's currently a unique item on the market, and it's a stable and effective product, not some deceiving trash made by blending chemical fragrances.
In his previous life, when brown sugar syrup first came out, it sold for no less than a hundred yuan per bottle, so Zhang Yang's introductory price is already somewhat of a compromise.
"Alright! I'll take a bottle! This volume for just eighty, I heard that Old Lang sells those tiny eyedropper bottles for one hundred and sixty! This is a bargain!"
"I'll take one too!"
...
Upon hearing the quote of eighty yuan per bottle, none of the five hesitated and paid immediately. In a short time, five bottles of secret brown sugar syrup were sold, bringing in four hundred yuan.
After sending off this wave of clients who came to the live promotion, Zhang Yang looked at the four hundred yuan in his hand, still in a somewhat dazed state.
A pack of fish bait costs twenty yuan, with a gross profit of only around half, bringing an actual profit of maybe seven or eight yuan, but this brown sugar syrup, with a cost of a few yuan per small bottle, nets seventy-five with a sale price of eighty.
This special bait business is highly lucrative!
"Xiao Zhang, I'm telling you, this stuff is really useful! It's no lie, catches big old fish!"
The customers left, but Old Zhao and Wang Jun stayed, especially as Wang Jun excitedly recounted their fishing escapades from that morning, spitting with enthusiasm.
"Have you two eaten lunch yet? If not, shall I get something for you?" Zhang Yang asked with a smile.
"We haven't, but we're not really hungry! Let's talk later, still too excited!"
Zhang Yang nodded, "Adding a moderate amount of brown sugar syrup does indeed attract bigger fish. Brown sugar, hawthorn, red dates, are all plant-based products, and the bigger the fish, the more they like natural stuff like this!
However, though it has effects, it doesn't guarantee great success just by adding it! A large part also depends on the comprehensive use of fishing positions and techniques!"
Old Zhao nodded after listening, "That's true, but I still find the effect remarkable! I have a feeling, this stuff will definitely become popular!
So many people into competitive fishing might each buy a bottle to test the waters, could sell quite a lot! You better prepare beforehand, don't run short on supply and miss out on earning money!"
"Alright, I'll prepare some more when I have time!" Zhang Yang nodded.
It was just a casual mention among the guys, Zhang Yang didn't take it to heart.
But the next day Zhang Yang found out, his secret brown sugar syrup was sold out!
With Zhang Yang's consistently stable performance at Oil House Fishing Ground, frequently catching big hauls, he had already gained some recognition in the local specialized fishing circles, and many were keeping an eye on his every move.
The earliest carp formula bait had improved catches for those who tried it first, and the revised second-generation bait brought benefits to the early users too.
Now with the recent hype over the secret special bait, people didn't wait and bought a bottle to try it first, to avoid going fishing and seeing others have it while they don't and end up at a disadvantage.
The originally laid-back specialized fishing fee rod market, because of Zhang Yang and Old Lang's involvement, became fiercely competitive at least a year or two earlier than expected.
Zhang Yang's total stock of more than twenty bottles was sold out in less than two days, with another seven or eight anglers intending to purchase some for serious fishing but ended up with nothing. Really out of stock.
Looking at the skyrocketing revenue, Zhang Yang even had the thought of abandoning the shop temporarily and going home to brew brown sugar syrup!
Selling a fish bait product with a turnover of one hundred yuan, earning ten or twenty yuan, tying a hundred fishing hooks barely makes you a hundred yuan, but two bottles of brown sugar syrup could earn you one hundred and fifty yuan, this earning efficiency is too high.
Ultimately, Zhang Yang didn't make up his mind to close the shop and go home to brew brown sugar, after all, there was a fishing event that night that he had already signed up for, couldn't afford to delay!
Riding on the hot reputation, strike while the iron is hot!
That evening, Zhang Yang caught another 113 catties of fish, once again decisively impressing Boss Pan.
With the early accumulation of reputation, combined with conscious manual promotion, the secret brown sugar syrup became popular!
In the days that followed, Zhang Yang's revenue stream surged, selling twenty to thirty bottles a day at peak times, even on slower days, over ten bottles were sold.
Just this single product special bait, in less than a week, created at least ten thousand yuan of profit for Zhang Yang.
The more terrifying fact is, the first batch of anglers who tried it early on and used it quickly have already started repurchasing their second bottle!
Anyone with a bit of common sense in running a store knows what repurchase means, using it up and buying again.
However, most people don't know that the repurchase rate for new products in the fishing tackle industry is actually quite low.
Why is that? The reason is simple, fishing is a systematic activity, it's not guaranteed that buying a bottle of special bait or a pack of fish bait will ensure a good catch!
Special bait and fish bait are just a part of it, many technical aspects also affect the fishing results, in Zhang Yang's view, these are actually more important than the bait.
Many people are not short of money, but limited in technique, they buy new products to try, and after using them, find they weren't as effective as anticipated, resulting in no repeat purchases.
But Zhang Yang's brown sugar syrup has a good repeat purchasing rate, indicating that its practical effect is satisfactory, and it's gaining market approval, leading to more repurchases.
...
As Zhang Yang's special bait business was flying high, Old Lang of Junfeng Fishing Tackle faintly sensed a bigger crisis.
In just one weekend, three old customers in his shop mentioned Zhang Yang's secret brown sugar syrup while chatting over tea.
The last time customers were lost due to formula bait, this similar scenario occurred, Old Lang didn't take it seriously, and now it was the turn of the secret brown sugar syrup. If customers casually discuss this, the purchase is not far off!
If no measures are taken, the high-end customers he has accumulated over years of operations might be completely snatched by Zhang Yang!
Old Lang urgently needed a breakthrough to regain his shop's reputation and influence.
With this anxiety, Old Lang called his senior Li Chunsheng once again, inviting him over for dinner to discuss strategies!
Just past six-thirty, Li Chunsheng arrived at Old Lang's shop with a bag of fruit.
With important matters to discuss that evening, Old Lang simply closed the shop early, had his wife prepare drinks and food, and planned to drink a bit with his senior, also researching the current crisis facing the shop.
The last incident using imported bait which Zhang Yang still outperformed, Old Lang had mentioned this to Li Chunsheng.
Li Chunsheng was always in touch with his junior, he had been pondering this matter before coming. After a few rounds of drinks and tasting the variety of dishes, they got down to the main topic.
"This situation you mentioned, I've pondered it quite a bit in my free time, and it's not easy to figure out!
The favorable timing, geography, and harmonious human relations are all on his side, relying on our own strength to reverse the situation is very difficult!" Li Chunsheng said, picking up a peanut with a sense of melancholy.