In the surrounding area of W City District, there are roughly ten active black pit fishing grounds in operation.
With Zhang Yang's hands-on promotional efforts, the Yellow Paste bait has gone from initially unnoticed to gradually gaining prominence, eventually becoming widely known.
Miraculous catches continue, market acceptance is skyrocketing, rapidly expanding to other nearby cities.
Three months later.
Zhang Yang's fishing tackle company has expanded to 18 offline distributors, with the factory consistently shipping over 500 pounds of new Yellow Paste bait daily,
using the best raw materials for processing, with a cost per pound of no more than ten yuan, wholesale for 22, retail for 30, the profit margin is very attractive.
If the earlier minor successes represented the first pot of gold, then the Yellow Paste now is akin to discovering a goldmine with rich reserves.
As market acceptance of the Yellow Paste bait increased, the original black pit bait market underwent rapid reshuffling. Sales of imported Marukyu Carp Bait plummeted suddenly in the W City's vicinity.
...
Tianjin, Maruji Corporation Tianjin branch meeting room.
A middle-aged manager in his forties frowned as he looked at the sales data on Marukyu fish bait produced by his subordinates over the last two months, his face grave.
"In the last two months, in several northern cities, the company's flagship product shipments have dropped drastically. Can someone tell me exactly what happened?"
Although the general manager's voice was not loud, the whole meeting room remained silent; no one dared to speak, fearing that the anger might fall upon them suddenly.
A silence of at least thirty seconds followed by no one speaking before Li Hongyan glanced towards a company executive on his right.
"Old Zhang, you have a deep understanding of the company's sales operations, share your thoughts!"
Being named, Old Zhang sighed: "We've dealt with imported Marukyu fish bait for many years; though it belongs to a niche category, its sales have always been quite stable within large regions.
Regarding the recent sales decline over the past few months, I interviewed a former business partner once, and their response was quite vague; I cannot guarantee it's the real reason!"
"Just say what you heard! Don't hold back!"
"I communicated with a fishing tackle wholesale distributor!
They said, in recent times, the retail sales of Marukyu fish bait faced obstacles mainly due to newly emerged competitive bait products on the market.
Popular baits like Ara no Unmatched are not used much in fishing competitions; they are mostly used by people at paid fishing grounds.
But now, there's a bait called Yellow Paste rapidly spreading around W City,
Our sales decline is mainly in these surrounding cities!
In my personal analysis, it might be the primary reason affecting the sales volume!"
"Yellow Paste?"
"Yes! This bait isn't cheap, selling for 31 yuan per pound, but it works exceptionally well in black pit farmed fishing, with the new product capturing market shares originally held by the Four Great Kings, causing the overall shipment volume to fall!"
"31 yuan a pound? Compared to our imported bait, its pricing isn't cheap either! Has there been more detailed investigation?"
"I purchased some and found it to be a bait with obvious technical differences from traditional ones! I tested it in the experimental pond and found the effects indeed apparent, not inferior to the company's imported products!"
"Not inferior to imported fish bait?"
"Yes! The practical effect is quite good! Its state is similar to Unmatched, but with obvious differences! I'm not an expert on this and can't say what's better!"
Hearing this, Li Hongyan nodded: "Submit technical matters to the head office for research later.
Next, we need to come up with a solution to resolve the current sales predicament! Anyone with good suggestions?"
"Why not apply to the head office for a price reduction? Nowadays many wholesale distributors have high shipment prices, still exploiting some old packaging products!" A sales manager cautiously suggested.
"I think the best solution is to sponsor competitions! Our advertisement and competition sponsorship have decreased noticeably over the past two years. By branding a competition, we might increase brand influence and possibly recover our decline!"
The big boss sitting at the chief position didn't rush to express an opinion, slightly frowning and pondering.
...
A week later, the W City's Marukyu fish bait distributor received word from the company, the branch plans to sponsor a local fishing competition.
Zhang Yang's shop.
After just returning from a fishing session that morning, Zhang Yang received a call from Elder Zhao not long after returning to the store.
"Little Zhang, have you heard? There's going to be a Marukyu Cup fishing competition in the city!"
"Marukyu Cup? When and where?" Hearing this news, Zhang Yang's heart stirred, and he couldn't help but inquire.
"Just held at Li Yuan Fishing Ground near the Airport Road in the city! I just saw the signup advertisements in the group! I'll send it to your phone, let's register together and have some fun!"
"Okay!"
A few minutes later, the Marukyu Cup All-Citizen Fishing Competition guidelines were sent to Zhang Yang's WeChat.
Li Yuan Fishing Ground, Zhang Yang knew about it in his previous life; compared to other black pits, this fishing ground has obvious differences.
This fishing ground's operational direction is for Practice Pole Pond instead of the traditional black pit fee model,
The fishing ground set two standard pole fishing competition pits, capable of hosting formal pole fishing competitions. Any formal fishing competitions organized in W City are generally held here.
It's said that the owner holds considerable influence in the circle.
The competition is set for the weekend, there are three days left, with a total registration number of eighty people, divided into target fish and mixed fish two sessions, regarded as a relatively formal pole fishing competition model.