The advertising cost on CCTV One is truly too high, reaching a level that small and medium-sized enterprises simply cannot afford.
Therefore, Qin Chuan shifted his strategy, adopting a "besiege Wei to rescue Zhao" approach.
The truth of being the head of a chicken rather than the tail of a phoenix is something everyone understands; it's a widely spread folk tale. Rather than passively waiting for pity and only getting a tiny morsel after paying a hefty price, why not just give up on it?
In this world, not all roads lead to Rome.
Accumulating small amounts to achieve a significant change, sometimes the effect is not much worse than a direct approach, and perhaps even surprisingly better!
"I think this strategy is feasible!" Ye Meiyun stated directly, "The results we require are, in essence, for our products to become widely known, thereby generating significant market impact. CCTV has as many as fifteen channels, and apart from the immensely popular CCTV One, the other channels also have quite extensive viewership, with each channel having a certain number of loyal fans. Our strategy of multi-pronged attack is entirely feasible and might not be much worse than CCTV One."
"Yes, I also feel this strategy is viable!" Ge Lan clapped her hands, agreeing with the idea.
Seeing that everyone agreed with his strategic change, Qin Chuan immediately said, "Go and call Director Leng. We want to discuss this idea with her."
Liu Kaihe immediately stood up and walked out of the conference room. A few minutes later, footsteps sounded, and Leng Ningshuang entered the conference room with Liu Kaihe.
"Director Leng!" Qin Chuan immediately stood up.
Leng Ningshuang gestured for Qin Chuan to sit down and said calmly, "Mr. Qin, do you have any new ideas?"
"Indeed, we do!" Qin Chuan said, "It's like this, the four of us have been discussing, and since the advertising prices on CCTV One are so expensive, we've decided to abandon it altogether!"
Leng Ningshuang's expression remained calm, her beautiful face showing no discernible emotion.
"We've called you here to consult with you about the discounts we can get if we invest this two million yuan advertising fee into other CCTV channels."
This time, Leng Ningshuang's calm face finally showed a flicker of emotion, a slight surprise. "You want to choose other channels?"
"Yes!" Qin Chuan nodded affirmatively, then picked up the advertising price list on the table and pointed to several channels. "Director Leng, I noticed that the advertising prices on quite a few of these channels are vastly different from those on CCTV One."
Mentioning this, Leng Ningshuang spread her hands helplessly, "Yes, that is indeed the case. The advertising prices on CCTV channels are extremely polarized. CCTV Integrated Channel One and Channel Thirteen, the news channel, are the most expensive. The other channels are quite ordinary. The higher-ups are also helpless about this and cannot think of any solutions."
"If you choose to advertise on other channels, then that's perfectly fine. Two million yuan is more than enough for a monthly contract!"
"Which channel have you set your sights on?" Leng Ningshuang asked with a hint of curiosity at the end.
"Director Leng, I prefer to be direct and dislike all this convoluted discussion, so I'll be straightforward!" Qin Chuan said, "This time, we are not targeting a single channel, but multiple!"
"Multiple?" Leng Ningshuang was slightly taken aback, then understood the meaning behind Qin Chuan's words, "You mean to advertise on multiple channels simultaneously?"
"Yes! That's exactly what I mean!" Qin Chuan inquired, "This should be entirely possible, right? It doesn't violate any of your regulations?"
Leng Ningshuang smiled slightly, "Of course, it's no problem. Many people have adopted this approach, and after learning the prices for CCTV One, they made the same choice as you. Have you selected any specific channels?"
This time, Ye Meiyun answered first, "Yes!" She then picked up the form on the table and placed it in front of Leng Ningshuang. "Director Leng, we've chosen CCTV Channel Two, the Finance Channel, and CCTV Channel Eight, the Drama Channel."
Leng Ningshuang's expression froze slightly, then she gave a wry smile. "You do know how to choose. These two channels, apart from Channel One and Thirteen, are the next two most effective. With your budget of two million yuan and your requirements, you can satisfy either one of these channels, but selecting both simultaneously is likely not possible."
"Between these two channels, you can only choose one..."
"Director Leng!" Before Leng Ningshuang could finish, Qin Chuan quickly interrupted, "We are only interested in these two channels. Can you help us think of a way, perhaps make an exception?"
Leng Ningshuang smiled and slowly shook her head. "I understand your feelings, but if you look closely, the advertising prices of these two channels combined would still be quite a bit short of your two million yuan budget!"
"Don't think about such things. Those tricks from the outside world won't work here at CCTV, and no one would dare." The last sentence was a subtle hint from Leng Ningshuang: don't bring the business practices from the outside world here, as it would only be counterproductive.
Looking at Leng Ningshuang's unyielding demeanor, Qin Chuan, Ye Meiyun, Ge Lan, and Liu Kaihe exchanged glances and could only offer wry smiles.
"Director Leng, may I ask how much more money we are short for these two channels?" Qin Chuan suddenly looked up and asked.
"Xiao Chuan, what are you planning to do?" Ye Meiyun, sitting beside him, was startled, but Qin Chuan chose to ignore her.
Leng Ningshuang quickly replied, "For these two channels, according to your standards, which would be twenty-second advertisements during prime time, a monthly contract would cost two million and four hundred thousand yuan."
"Two million and four hundred thousand, a full four hundred thousand more than the allocated advertising budget!" Qin Chuan murmured softly.
"Director Leng, can this price be reduced any further?"
"To be frank, we are just an electronics factory from a small, eighteenth-tier county. We are not the big companies or influential enterprises with backgrounds and strength that you might imagine. Being able to afford two million for advertising is already our desperate, all-or-nothing gamble!"
While speaking, Qin Chuan had Ge Lan, sitting beside him, quickly take out their business license, patent certificates, and a series of other documents from her bag, placing them in front of Leng Ningshuang.
"I heard from a friend that the state is currently strongly supporting the development of small and medium-sized enterprises, and there are significant preferential policies in many places. I wonder if you have any such preferential policies here?"
"If so, Director Leng, you will be a great benefactor to us from now on. We will remember this kindness for a lifetime!"
Currently, every penny is extremely precious to Xinhua Electronics Factory. Four hundred thousand yuan is not a small sum. If this four hundred thousand could be waived, it would be a tremendous help to a small enterprise.