With Wei Yumeng officially joining the project, Zhan Mohan handed over all the project's affairs, big and small, to her.
Her addition also put Zhan Mohan's mind at ease regarding the entire project.
Although he intended to use this opportunity to win Wei Yumeng back, he also knew that he couldn't rush things.
The misunderstandings between them had not been fully resolved, so Wei Yumeng joining the project was a good thing for him.
Whether he had a special relationship with Wen Xueshan, Wei Yumeng could now see for herself.
Wei Yumeng, too, threw herself into the project wholeheartedly. Her first goal in winning back Zhan Mohan was to completely defeat Wen Xueshan in terms of work.
As expected, her review uncovered numerous issues with Wen Xueshan's plan.
While Wen Xueshan possessed significant resources, and their company was indeed suitable for Zhan Mohan's project, Wen Xueshan did not know how to best utilize them.
If the project proceeded according to Wen Xueshan's arrangements, not only would problems arise, but there would be a major issue in the third phase that could cause the entire project to collapse.
Wei Yumeng spent an entire night meticulously marking down all the problems in the project.
The next morning, at Wei Yumeng's request, a meeting was convened to improve the project.
Because the meeting came somewhat suddenly, Wen Xueshan was completely unprepared. Upon arriving at the conference room and seeing Wei Yumeng, she became even more displeased.
"Hmph, I thought something had happened. Now it seems someone is deliberately causing trouble, trying to see us flustered."
Wei Yumeng merely smiled faintly at her, "Since you are one of the project leaders, it's quite impressive that you are unprepared for a spontaneous meeting."
Wen Xueshan was thoroughly angered by Wei Yumeng's sarcastic remarks, but just then, Zhan Mohan and the other executives entered. She had no choice but to suppress her anger and take her seat.
Once everyone was confirmed to be present, Wei Yumeng began, "I apologize for calling this meeting so abruptly. It's just that I discovered serious problems with the project last night, and if they are not resolved now, they could lead to severe issues once implemented."
As she spoke, Wei Yumeng projected the prepared materials onto the large screen.
Upon seeing what was on the screen, Wen Xueshan slammed the table and stood up, "Miss Wei, is this how you treat this project, by presenting someone else's hard work?"
Wei Yumeng maintained her faint smile, "Miss Wen's words are very reasonable. I originally intended to explain the issues through other means, but I regret to say that no material is more suitable as a negative example than your proposal."
"You!" Wen Xueshan's face turned green with anger. "Don't speak so boldly. I don't believe there are any problems with my proposal. Everyone present is not a fool. If what you say today cannot convince everyone here, then I don't think you need to continue on this project."
Wei Yumeng nodded, "It is precisely because I trust everyone here that I have invited you to participate in today's meeting."
She then walked to the screen and began her formal explanation.
"I believe everyone here has seen this proposal. At first glance, it seems to have no major flaws, as it follows standard formats for any promotional project, and every arrangement within it is standard."
Hearing this, Wen Xueshan let out a cold laugh, as Wei Yumeng's words effectively confirmed the quality of her proposal.
However, Wei Yumeng's tone shifted, "But have you ever considered if these standard arrangements are truly suitable for our project? Our project is to promote our new energy, and the definition of new energy is inherently different from other commodities..."
As Wei Yumeng spoke, Zhan Mohan did not hide his admiration.
This was precisely why he was willing to entrust the project to Wei Yumeng.
"There are also significant issues with personnel and event arrangements. Utilizing celebrity endorsement is indeed a good idea, but in recent years, the character of these celebrities has been inconsistent. Therefore, when selecting celebrity endorsements, we should also propose how to ensure their character, to prevent situations like celebrity scandals during promotion, which could affect our project."
Initially, Wen Xueshan was full of defiance, but gradually, she began to realize her own shortcomings. However, she could never admit defeat to Wei Yumeng.
"Of course, all of this is about minor details and not the main focus of today's meeting."
Hearing this, everyone present was taken aback. The issues already raised were sharp and clear; could there be even bigger problems?
Even a small issue like this could have a significant impact on the project. Wouldn't the main focus of the meeting have an even greater impact?
"Miss Wen, may I ask if you truly understand the resources you currently possess and your company's strengths?"
Wen Xueshan was suddenly questioned and almost didn't react, but she still replied, "Of course, I do!"
"However, from my understanding, your company, as a promotional firm, is not best at promoting through celebrity effects, but rather by designing various activities to make people remember the product. In fact, in your company's projects over the past three years, you haven't utilized celebrity effects."
Wei Yumeng said, looking earnestly at Wen Xueshan, "I even contacted your company's senior management, and they said that the reason for choosing the current promotional methods was precisely because of the issues I mentioned earlier; they couldn't guarantee the character of every endorsing celebrity, so they opted for a more secure promotional approach."
This caused an uproar among those present. How could a project leader not even understand their own company's situation?
A company that had abandoned celebrity endorsements was proposing to use celebrity effects. What were their true intentions?
"I... I just, I just thought our project was more suited to this method," Wen Xueshan explained.
Zhan Mohan pondered for a moment and said, "I don't think so. Although our new energy project did use celebrity effects at the time, it wasn't the best choice. On the contrary, I believe promotional activities would be more suitable."
The others present also nodded in agreement upon hearing Zhan Mohan's words.
"That's indeed the case. The product already holds a certain status domestically and even in some countries. Rather than solely relying on celebrities for promotion, it would be better to organize substantive activities to allow more people to understand the new energy project."
"Alternatively, a combination of celebrity effects and activities could work, but celebrity effects alone are insufficient."
Hearing the voices of doubt surrounding her, Wen Xueshan began to break out in a cold sweat. If everyone questioned her abilities, how much longer could she remain on this project?